Current Tag: Eye Tracking
Posted by Eyefaster on June 23, 2017

Pop Up Stores and the Future of Brick and Mortar

With the rise of online shopping, owners of brick and mortar retail stores have been left to wonder at the fate of their stores. It has not been reassuring that major corporations like Macy’s and Walmart have closed their doors on hundreds of stores due to lack of foot traffic. Despite this ominous trend, the…

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Posted by Eyefaster on June 7, 2017

What the Market Research Industry Can Learn From the Agile Movement

If you’ve never heard the term “Agile,” you may not be aware of the iterative and incremental methodologies that are changing the way some industries are responding to a fast-paced market. Although it was initially created for software developers, the concept is influencing other industries and is now becoming an Agile movement. For example, the…

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Posted by Eyefaster on May 2, 2017

The Internet of Things: the Next Big Step in Industrialization?

From wearable technology to monitoring devices to things we haven’t even dreamt up yet, the Internet of Things (IoT) is on its way toward revolutionizing the way we live our lives, how we seamlessly integrate technology into our days, and for those of us in the market research industry, certainly how we do research and…

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Posted by Eyefaster on April 4, 2017

Virtual Reality: Looking Toward the Future of Market Research

Increasingly, global retailers are making use of virtual reality to market and improve the in-store retail experience. Researchers are also starting to think outside the virtual reality box – suggesting it not only as a way to market products and advertise, but that VR is an avenue for gathering data and better understanding consumer behavior…

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Posted by Eyefaster on March 14, 2017

Exploring Retail Innovation Around the Globe

As technology continues to disrupt, change, and influence the climate of consumer demands, brick-and-mortar retailers are having to innovate twice as fast in order to keep up with the ever-increasing demand for online services. Retailers around the world have found ways to keep up with the pace, incorporate new technologies, and overall innovate in fascinating…

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Posted by Eyefaster on January 23, 2017

Retail Innovation: Omni-Channel Concepts in 2017

We’ve discussed before how brick and click is the retail wave of the future; and the innovation of the physical store does not seem to be slowing in 2017. At Eye Faster, we’re all for innovation: especially learning to understand how it changes shopper behavior and how it will change and strengthen the relationship between…

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Posted by Eyefaster on January 10, 2017

8 Ways to Clean Up the Online Checkout Process to Improve Conversion

Every online business experiences the frustration of customer drop-off. It’s an issue that takes place at every part of the online path-to-purchase pipeline, but at 68%, the checkout process is where retailers experience the highest customer drop-off rate. That means over ⅔ of customers put an item or item in their cart and don’t end…

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Posted by Eyefaster on January 7, 2017

How Package Size And Shelf Space Can Affect Price Sensitivity – Brand Quartley

Note: this article was originally published in full in Brand Quartley Magazine on January 5, 2017 Price sensitivity and how it is affected by package design, size, and shelf layout is an interesting phenomenon that can be precisely measured using eye-tracking technology. This methodology for measuring price sensitivity can be applied to brands and categories…

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Posted by Eyefaster on December 14, 2016

The Time Pressure Effect on Purchase Decisions

There is a complex web of factors that go into deciding to make a purchase. Some of these factors can come from the subconscious mind without knowing there is an initial attraction to what ends up being purchased. We then consider information available such as company trustworthiness, customer experience, deals and sales, and more. Often…

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Posted by Eyefaster on December 12, 2016

Enhance In-Store Marketing With Eye Tracking Research – TotalRetail

Note: this article was originally published in TotalRetail on December 6, 2016 By Kirk Hendrickson Retailers spend millions of dollars creating in-store marketing displays to help shoppers find items. However, these marketing efforts are worthless unless shoppers notice them. Real-time eye-tracking research can add a new dimension to efforts to design effective brand or retailer…

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