Current Tag: Trends
Posted by Eyefaster on April 18, 2017

Let’s Play: Gamification in Market Research

The online survey is one of the most effective and straightforward tools for gaining quantitative information, as well as one of the most common methods for doing consumer research. In a lot ways, online surveys have become the gold standard of market research due to their generally inexpensive cost relative to the ease of reaching…

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Posted by Eyefaster on April 4, 2017

Virtual Reality: Looking Toward the Future of Market Research

Increasingly, global retailers are making use of virtual reality to market and improve the in-store retail experience. Researchers are also starting to think outside the virtual reality box – suggesting it not only as a way to market products and advertise, but that VR is an avenue for gathering data and better understanding consumer behavior…

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Posted by Eyefaster on March 14, 2017

Exploring Retail Innovation Around the Globe

As technology continues to disrupt, change, and influence the climate of consumer demands, brick-and-mortar retailers are having to innovate twice as fast in order to keep up with the ever-increasing demand for online services. Retailers around the world have found ways to keep up with the pace, incorporate new technologies, and overall innovate in fascinating…

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Posted by Eyefaster on January 23, 2017

Retail Innovation: Omni-Channel Concepts in 2017

We’ve discussed before how brick and click is the retail wave of the future; and the innovation of the physical store does not seem to be slowing in 2017. At Eye Faster, we’re all for innovation: especially learning to understand how it changes shopper behavior and how it will change and strengthen the relationship between…

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Posted by Eyefaster on November 14, 2016

Converting Social Browsing to Social Buying

Though purchasing through social media is still in a novel stage, studies have shown that forty-three percent of social media users make a purchase after sharing or favoriting an item on Pinterest, Facebook, or Twitter. Lately these social platforms have made it even easier for consumers to buy right from the platform with “buy” buttons….

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Posted by Eyefaster on October 31, 2016

Rethinking How We Think About Customer Loyalty Programs

When you take a look at America’s top retailers, it appears that customer loyalty programs are highly effective for garnering customer retention and loyalty. In fact, retailers without loyalty programs brought in, on average, 9.9 billion while those with loyalty programs raked in 26.7 billion, nearly triple the amount. Looking at this information alone would…

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Posted by Eyefaster on August 22, 2016

Mobile Click and Collect: the Convenience of Online Shopping and the Immediacy of In-Store Pickup

More than ever what consumers are looking for are options. Not just product options, but also options on how they can shop. Thus, the biggest name in consumerism is omni-channel – the practice of offering multiple avenues for consumers to buy. This includes online shopping, mobile optimization for shopping, delivery options, in-store pickup, and more. One…

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Posted by Eyefaster on August 2, 2016

Fresh or Flight: Authenticating Freshness in Grocery Stores to Retain Customer Loyalty

Today, freshness is one of the main driving factors for grocery store consumers. No longer will consumers be fooled by “fresh” fruits and veggies glistening from produce shelf sprinklers, or satisfied by organic labels alone. Consumers want to know the source of their food. Business Insider identifies fresh produce as the main incentive for consumers…

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Posted by Eyefaster on May 18, 2016

Mobile Commerce and How Women Shop in 2016

While we’ve mentioned before that marketers should think about marketing to individuals and not groups, it is often still very useful to examine subsets of the population to gain perspective on the population as a whole. When it comes to retail, understanding how changes in the retail environment are affecting the way that women shop…

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Posted by Eyefaster on May 5, 2016

Get the Most Out of Emerging Technologies with Eye Tracking – Green Book

Editor’s note: the following column was first published in the Green Book Blog Eye Tracking Beyond Heat Maps Eye tracking delivers important insights about consumer attention: what people are looking at or what draws their attention and for how long. From this data, direct comparisons can be made about how competitive brands draw attention in…

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