Current Tag: Trends
Posted by Eyefaster on September 21, 2017

Changes Happening In Retail, Subscription-Based Retail

One notable recent innovation in retail business models is expansion of subscription-based retail. A subscription-based retail business is a company that sends you a package, usually once a month, of items they have personally picked out for you. While there have been subscription-based retailers for decades, including Columbia House and wine clubs, innovative companies are taking the subscription-based…

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Posted by Eyefaster on September 19, 2017

When Shoppers Touch Products, They Generally Purchase

Note: This article was first published in Retail & Loyalty on August 30, 2017. Understanding shopper behavior in retail is the foundation to designing environments that promote purchasing, but retailers face a number of hurdles to get shoppers to notice products, let alone buy them. Eye Faster recently conducted eye-tracking research in six stores nationwide…

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Posted by Eyefaster on June 23, 2017

Pop Up Stores and the Future of Brick and Mortar

With the rise of online shopping, owners of brick and mortar retail stores have been left to wonder at the fate of their stores. It has not been reassuring that major corporations like Macy’s and Walmart have closed their doors on hundreds of stores due to lack of foot traffic. Despite this ominous trend, the…

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Posted by Eyefaster on June 7, 2017

What the Market Research Industry Can Learn From the Agile Movement

If you’ve never heard the term “Agile,” you may not be aware of the iterative and incremental methodologies that are changing the way some industries are responding to a fast-paced market. Although it was initially created for software developers, the concept is influencing other industries and is now becoming an Agile movement. For example, the…

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Posted by Eyefaster on April 18, 2017

Let’s Play: Gamification in Market Research

The online survey is one of the most effective and straightforward tools for gaining quantitative information, as well as one of the most common methods for doing consumer research. In a lot ways, online surveys have become the gold standard of market research due to their generally inexpensive cost relative to the ease of reaching…

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Posted by Eyefaster on April 4, 2017

Virtual Reality: Looking Toward the Future of Market Research

Increasingly, global retailers are making use of virtual reality to market and improve the in-store retail experience. Researchers are also starting to think outside the virtual reality box – suggesting it not only as a way to market products and advertise, but that VR is an avenue for gathering data and better understanding consumer behavior…

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Posted by Eyefaster on March 14, 2017

Exploring Retail Innovation Around the Globe

As technology continues to disrupt, change, and influence the climate of consumer demands, brick-and-mortar retailers are having to innovate twice as fast in order to keep up with the ever-increasing demand for online services. Retailers around the world have found ways to keep up with the pace, incorporate new technologies, and overall innovate in fascinating…

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Posted by Eyefaster on January 23, 2017

Retail Innovation: Omni-Channel Concepts in 2017

We’ve discussed before how brick and click is the retail wave of the future; and the innovation of the physical store does not seem to be slowing in 2017. At Eye Faster, we’re all for innovation: especially learning to understand how it changes shopper behavior and how it will change and strengthen the relationship between…

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Posted by Eyefaster on November 14, 2016

Converting Social Browsing to Social Buying

Though purchasing through social media is still in a novel stage, studies have shown that forty-three percent of social media users make a purchase after sharing or favoriting an item on Pinterest, Facebook, or Twitter. Lately these social platforms have made it even easier for consumers to buy right from the platform with “buy” buttons….

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Posted by Eyefaster on October 31, 2016

Rethinking How We Think About Customer Loyalty Programs

When you take a look at America’s top retailers, it appears that customer loyalty programs are highly effective for garnering customer retention and loyalty. In fact, retailers without loyalty programs brought in, on average, 9.9 billion while those with loyalty programs raked in 26.7 billion, nearly triple the amount. Looking at this information alone would…

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