Mobile eye tracking is one of the most cutting-edge and innovative ways to better understand how customers interact with retail locations and the products on the shelf.
Background — A large global beverage company wanted to test concept packaging for individual-sized drinks against their current design in a simulated store environment. The packages were not yet available for sale, and the beverage company wanted to know how the new packaging would perform in terms of its ability to draw the attention of customers and whether or not the new design affected the likelihood to purchase.Learn More
Background — A national chain of grocery stores asked Eye Faster to review shopper attention and behavior while approaching, waiting in line, and finishing their shopping trip at the check out. General industry assumptions are that most checkout purchases are impulse driven. Qualitatively, we know shoppers do appreciate having a variety of checkout options (self, express, family), and the ability to speed through checkout. Some appreciate the “reminder” function of the items stocked in the checkout area, and some say they like having magazines to flip through while they wait. Positive checkout area experiences include clean belts and friendly or helpful cashiers. Negative experiences include long wait times, crowded spaces, and poor lighting.Learn More
“The combination of the experienced EyeFaster staff and the superior high resolution camera and exclusive wireless capability of the Mobile Eye-XG offers market research clients in-depth and realworld insights to consumer behavior. ASL has been able to leverage the latest technology, including High Resolution digital imaging, automated setup, touchscreen interface combined in a small, unobtrusive design to deliver the most accurate and robust solution for truly mobile operation.”
“EyeFaster is an exceptional company because they combine the highest level of technology, with the highest levels of service and insights.”
“Eye Faster is simply the best for mobile eye tracking. They have the deepest experience for setting-up, executing and interpreting in-situation eye tracking with consumers on the move. Natural in-store free roaming is their specialty, but Eye Faster can also shed light on all types of consumer experiences from going through the gas station pump to the quick serve restaurant, to the auto showroom as well as the amusement park. I’ve done a myriad of projects with them around the globe from Japan to Brazil and they always come through with the highest caliber professionalism, insights and deliverables.”
“In a consumer journey, seeing the shelf through a consumer’s eyes is essential for understanding the ‘Buy’ moment of truth. Eye Faster illuminates this touchpoint incredibly well and gives us deep insight into consumer decision making at the point of sale.”