Current Tag: Emotional Response
Posted by Eyefaster on May 2, 2017

The Internet of Things: the Next Big Step in Industrialization?

From wearable technology to monitoring devices to things we haven’t even dreamt up yet, the Internet of Things (IoT) is on its way toward revolutionizing the way we live our lives, how we seamlessly integrate technology into our days, and for those of us in the market research industry, certainly how we do research and…

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Posted by Eyefaster on April 18, 2017

Let’s Play: Gamification in Market Research

The online survey is one of the most effective and straightforward tools for gaining quantitative information, as well as one of the most common methods for doing consumer research. In a lot ways, online surveys have become the gold standard of market research due to their generally inexpensive cost relative to the ease of reaching…

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Posted by Eyefaster on April 4, 2017

Virtual Reality: Looking Toward the Future of Market Research

Increasingly, global retailers are making use of virtual reality to market and improve the in-store retail experience. Researchers are also starting to think outside the virtual reality box – suggesting it not only as a way to market products and advertise, but that VR is an avenue for gathering data and better understanding consumer behavior…

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Posted by Eyefaster on March 14, 2017

Exploring Retail Innovation Around the Globe

As technology continues to disrupt, change, and influence the climate of consumer demands, brick-and-mortar retailers are having to innovate twice as fast in order to keep up with the ever-increasing demand for online services. Retailers around the world have found ways to keep up with the pace, incorporate new technologies, and overall innovate in fascinating…

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Posted by Eyefaster on January 10, 2017

8 Ways to Clean Up the Online Checkout Process to Improve Conversion

Every online business experiences the frustration of customer drop-off. It’s an issue that takes place at every part of the online path-to-purchase pipeline, but at 68%, the checkout process is where retailers experience the highest customer drop-off rate. That means over ⅔ of customers put an item or item in their cart and don’t end…

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Posted by Eyefaster on December 14, 2016

The Time Pressure Effect on Purchase Decisions

There is a complex web of factors that go into deciding to make a purchase. Some of these factors can come from the subconscious mind without knowing there is an initial attraction to what ends up being purchased. We then consider information available such as company trustworthiness, customer experience, deals and sales, and more. Often…

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Posted by Eyefaster on August 2, 2016

Fresh or Flight: Authenticating Freshness in Grocery Stores to Retain Customer Loyalty

Today, freshness is one of the main driving factors for grocery store consumers. No longer will consumers be fooled by “fresh” fruits and veggies glistening from produce shelf sprinklers, or satisfied by organic labels alone. Consumers want to know the source of their food. Business Insider identifies fresh produce as the main incentive for consumers…

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Posted by Eyefaster on April 19, 2016

Understanding Emotional Arousal Through Pupil Dilation

We’ve said it before and we’ll say it again: the eyes don’t lie. As with eye tracking, when we are able to understand exactly what is drawing a person’s attention, the eyes can also give us information about how the individual is reacting by measuring the size of the pupil as it dilates. Pupil dilation…

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Posted by Eyefaster on March 15, 2016

Appealing to Consumer Nostalgia: Bringing Back Beloved Brands

Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…

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Posted by Eyefaster on February 10, 2016

Experience vs. Memory: How The Different Selves May Impact Consumer Perception

In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…

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