Current Tag: Emotional Response
The Time Pressure Effect on Purchase Decisions
There is a complex web of factors go into deciding to make a purchase. Some of these factors can come from the subconscious mind without knowing there is an initial attraction to what ends up being purchased. We then consider information available such as company trustworthiness, customer experience, deals and sales, and more. Often enough,…
Tags: Behavioral Economics, Behavioral Science, Consumer Behavior, Emotional Response, Eye Tracking, Shopper Research
Read MoreFresh or Flight: Authenticating Freshness in Grocery Stores to Retain Customer Loyalty
Today, freshness is one of the main driving factors for grocery store consumers. No longer will consumers be fooled by “fresh” fruits and veggies glistening from produce shelf sprinklers, or satisfied by organic labels alone. Consumers want to know the source of their food. Business Insider identifies fresh produce as the main incentive for consumers…
Tags: Decision Making, Emotional Response, Grocery, Retail, Shopper Research, Trends
Read MoreUnderstanding Emotional Arousal Through Pupil Dilation
We’ve said it before and we’ll say it again: the eyes don’t lie. As with eye tracking, when we are able to understand exactly what is drawing a person’s attention, the eyes can also give us information about how the individual is reacting by measuring the size of the pupil as it dilates. Pupil dilation…
Tags: Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Pupil Dilation, Trends
Read MoreAppealing to Consumer Nostalgia: Bringing Back Beloved Brands
Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…
Tags: Consumer Behavior, Decision Making, Emotional Response, Experiencing Self, Eye Tracking, Global Retailing, Mass Merchants, Package Design, Product Design, Retail, Shopper Research, Trends
Read MoreExperience vs. Memory: How The Different Selves May Impact Consumer Perception
In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…
Tags: Behavioral Science, Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Mass Merchants, Retail, Shelf Layout, Shopper Research
Read MoreBeyond Taste and Smell, Part 3: 3 Ways that Touch Changes Perception of Flavor and Value
Note: This is part three of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See parts one and two here. In our last two posts, we looked at surprising research by Dr. Charles Spence of Oxford’s Crossmodal Research Lab that shows how sight and hearing affect…
Tags: Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Global Retailing, Grocery, Product Design, Retail, Shopper Research, Trends
Read MoreBeyond Taste and Smell, Part 2: 4 Ways that Noise Affects Taste
Note: This is part two of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See part one here. Last time we focused the sense of sight, examining how color changes perceived taste. Now let’s move on to another sense not commonly associated with flavor: hearing. Dr….
Tags: Consumer Behavior, Emotional Response, Experiencing Self
Read MoreBeyond Taste and Smell, Part 1: 3 Ways that Color Influences Perceived Flavor
Note: This is part one of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. Everyone knows that flavor is created with information from taste buds on the tongue and smell receptors in the nose. But flavor goes far beyond those two senses; research shows that everything…
Tags: Consumer Behavior, Decision Making, Emotional Response, Package Design, Shopper Research
Read MoreEye Tracking for Mobile Devices: Find Out What Users Think, Feel, and See
We’ve featured a few of our favorite in-store eye tracking experiments, but eye tracking can be just as useful with websites and mobile apps. Our online eye tracking experiments combine methods to uncover not just what people look at, but how the content makes them think and feel. In one eye tracking study conducted on…
Tags: Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Facial Coding, Mobile
Read MoreFacial Coding: Measuring Consumer Emotional Response
Emotional response (or lack thereof) impacts all aspects of purchasing. Emotions affect where consumers look on the shelf, how deeply they engage with a product category or brand, whether price will be a functional or emotional motivator, and—most importantly—how much money they ultimately spend. Because we fully appreciate the importance of accurately gauging emotional response in…
Tags: Consumer Behavior, Data Science, Emotional Response, Facial Coding, Trends
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