Current Tag: Consumer Segments
Have It Your Way: Marketing to Individuals, Not Groups
The demographics in the United States are changing rapidly, due to a combination of declining birth rates and increasing immigration. The minority and multiracial populations are growing, especially among the young. This shift has produced greater interest in and mixing of cultures, creating fusions from kimchi tacos to hip-hop line dancing. The lines between groups…
Tags: Behavioral Science, Consumer Behavior, Consumer Segmentation, Consumer Segments, Eye Tracking, Global Retailing, Product Design, Retail, Shopper Research, Trends
Read MoreGeneration Z: What Brands Need to Know about the Next Generation
Sick of hearing about Millennials? Good news: there’s a new generation just starting to come of age, with new attitudes and new priorities. Known as Generation Z or Centennials, this generation includes kids born from approximately 1996 to 2009, making them 5 to 19 or so. They make up a quarter of the American population,…
Tags: Consumer Behavior, Consumer Segmentation, Consumer Segments, Decision Making, Mobile, Retail, Shopper Research, Trends
Read MoreA New Segment of Consumers Look to Companies to Provide a Curated Retail Experience
With the rise of online shopping over the last 15-20 years, the number of potential items shoppers could purchase has mushroomed. No longer confined to what’s available in local stores, consumers can buy items from around the world, often at lower prices and no shipping charge. Access to goods and products has never been easier…
Tags: Consumer Behavior, Consumer Segmentation, Consumer Segments, Global Retailing, Retail, Shopper Research, Trends
Read MoreSeeing Beyond Demographics: Why Traditional Divisions of Consumer Groups Don’t Work Anymore
One of the reasons that eye tracking is such an effective way to study consumer behavior is that it doesn’t rest on assumptions. In our research, we watch real people in real shopping situations to gain real insights into buying behavior. Traditional marketing efforts are less directly evidence-based, and focus instead on demographics—age, income, location,…
Tags: Behavioral Economics, Consumer Behavior, Consumer Segments, Global Retailing, Shopper Research, Trends
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