Current Tag: Behavioral Science
AdMap - Eye-track shopper browsing: uncovering the emotions that truly motivate purchases
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Tags: Behavioral Science, Consumer Behavior, Decision Making, Eye Tracking, Retail, Shopper Research, Trends
Read MoreHave It Your Way: Marketing to Individuals, Not Groups
The demographics in the United States are changing rapidly, due to a combination of declining birth rates and increasing immigration. The minority and multiracial populations are growing, especially among the young. This shift has produced greater interest in and mixing of cultures, creating fusions from kimchi tacos to hip-hop line dancing. The lines between groups…
Tags: Behavioral Science, Consumer Behavior, Consumer Segmentation, Consumer Segments, Eye Tracking, Global Retailing, Product Design, Retail, Shopper Research, Trends
Read MoreConsumer Behavior: Helping Customers to Improve Posture In-Store Could Lead to Improved Sales
Good posture has been shown to affect more than just height: it increases mood, power, confidence, memory, and physical wellbeing. But could it also affect consumer behavior? Our research has shown that making customers feel good results in increased sales, so maybe if stores could subliminally encourage customers to straighten up, sales will go up,…
Tags: Behavioral Science, Consumer Behavior, Decision Making, Experiencing Self, Eye Tracking, Grocery, Mass Merchants, Retail, Shopper Research
Read MoreExperience vs. Memory: How The Different Selves May Impact Consumer Perception
In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…
Tags: Behavioral Science, Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Mass Merchants, Retail, Shelf Layout, Shopper Research
Read MoreHow Do Organic Labels Affect Consumer Decisions?
It’s 2:00 p.m. on a Sunday afternoon, and you’re standing in the produce aisle of your local grocery store, contemplating the benefits of pink lady apples versus mandarin oranges, when your eye is suddenly drawn to the label. Whether consciously or subconsciously, you begin to analyze the words and phrases printed there and compare them…
Tags: Behavioral Economics, Behavioral Science, Consumer Behavior, Decision Making, Eye Tracking, Grocery
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