Current Tag: Shelf Layout
Experience vs. Memory: How The Different Selves May Impact Consumer Perception
In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…
Tags: Behavioral Science, Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Mass Merchants, Retail, Shelf Layout, Shopper Research
Read MoreThe Buying Process: Subconscious Triggers to Conscious Action
Most people like to think that they make logical buying decisions based on price, trust in a brand, recommendations from a friend, etc. These can all be factors, of course, but consumer research shows that shoppers’ decisions start from a much deeper place—the subconscious level. Most information actually never reaches the conscious mind. Estimates vary,…
Tags: Behavioral Economics, Consumer Behavior, Eye Tracking, Product Design, Shelf Layout
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