Current Tag: Grocery
Fresh or Flight: Authenticating Freshness in Grocery Stores to Retain Customer Loyalty
Today, freshness is one of the main driving factors for grocery store consumers. No longer will consumers be fooled by “fresh” fruits and veggies glistening from produce shelf sprinklers, or satisfied by organic labels alone. Consumers want to know the source of their food. Business Insider identifies fresh produce as the main incentive for consumers…
Tags: Decision Making, Emotional Response, Grocery, Retail, Shopper Research, Trends
Read MoreConsumer Behavior: Helping Customers to Improve Posture In-Store Could Lead to Improved Sales
Good posture has been shown to affect more than just height: it increases mood, power, confidence, memory, and physical wellbeing. But could it also affect consumer behavior? Our research has shown that making customers feel good results in increased sales, so maybe if stores could subliminally encourage customers to straighten up, sales will go up,…
Tags: Behavioral Science, Consumer Behavior, Decision Making, Experiencing Self, Eye Tracking, Grocery, Mass Merchants, Retail, Shopper Research
Read MoreHow Do Organic Labels Affect Consumer Decisions?
It’s 2:00 p.m. on a Sunday afternoon, and you’re standing in the produce aisle of your local grocery store, contemplating the benefits of pink lady apples versus mandarin oranges, when your eye is suddenly drawn to the label. Whether consciously or subconsciously, you begin to analyze the words and phrases printed there and compare them…
Tags: Behavioral Economics, Behavioral Science, Consumer Behavior, Decision Making, Eye Tracking, Grocery
Read MoreBeyond Taste and Smell, Part 3: 3 Ways that Touch Changes Perception of Flavor and Value
Note: This is part three of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See parts one and two here. In our last two posts, we looked at surprising research by Dr. Charles Spence of Oxford’s Crossmodal Research Lab that shows how sight and hearing affect…
Tags: Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Global Retailing, Grocery, Product Design, Retail, Shopper Research, Trends
Read MoreThe Growth of Omni-Channel Retail: Integrating In-Store, Mobile and Desktop Shopping Channels
We recently talked about the trend of “fast-laning,” which is when brick-and-mortar stores offer mobile ordering apps and online shopping with in-store pickup to help customers skip waiting in line. While this is indeed a big move in modern retail, truly innovative companies are taking it one step further: “omni-channel” retail. Instead of thinking of…
Tags: Consumer Behavior, Eye Tracking, Global Retailing, Grocery, Mass Merchants, Retail, Shopper Research, Trends
Read MoreEye Faster Info Graphic:
This week, we’ve taken our blog Consumer Demand is Costing You: Why Retailers Have to Waste Food and turned it into this shareable infographic. Get it out below and look for more of these fun infographics from us in the future! Join Our Newsletter! For Email Marketing you can trust.
Tags: Consumer Behavior, Grocery, Retail, Shopper Research
Read MoreConsumer Demand Is Costing You: Why Retailers Have to Waste Food
If you work in the grocery industry, you know all too well that the retail food sector faces a great paradox in consumer demand: If you want people to continue to buy food from your store, you have to waste food—a lot of food. The USDA estimates that 10 percent of the total available food…
Tags: Consumer Behavior, Grocery, Retail, Shopper Research
Read MoreStanding Out from the Crowd: The Beverage Aisle and the Importance of Package Design
If you’ve wandered down the beverage aisle of a grocery store lately, you’ve probably noticed that there is now a stunning array of choices. This is due to a major shift in consumer preference. Sugary soda has gotten bad press for its contributions to obesity, diabetes, and heart disease, and diet soda has been controversially…
Tags: Eye Tracking, Grocery, Mass Merchants, Package Design
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