Current Tag: Experiencing Self
Get the Most Out of Emerging Technologies with Eye Tracking - Green Book
Editor’s note: the following column was first published in the Green Book Blog Eye Tracking Beyond Heat Maps Eye tracking delivers important insights about consumer attention: what people are looking at or what draws their attention and for how long. From this data, direct comparisons can be made about how competitive brands draw attention in…
Tags: Consumer Behavior, Experiencing Self, Eye Tracking, Facial Coding, Pupil Dilation, Shopper Research, Trends
Read MoreAppealing to Consumer Nostalgia: Bringing Back Beloved Brands
Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…
Tags: Consumer Behavior, Decision Making, Emotional Response, Experiencing Self, Eye Tracking, Global Retailing, Mass Merchants, Package Design, Product Design, Retail, Shopper Research, Trends
Read MoreConsumer Behavior: Helping Customers to Improve Posture In-Store Could Lead to Improved Sales
Good posture has been shown to affect more than just height: it increases mood, power, confidence, memory, and physical wellbeing. But could it also affect consumer behavior? Our research has shown that making customers feel good results in increased sales, so maybe if stores could subliminally encourage customers to straighten up, sales will go up,…
Tags: Behavioral Science, Consumer Behavior, Decision Making, Experiencing Self, Eye Tracking, Grocery, Mass Merchants, Retail, Shopper Research
Read MoreBeyond Taste and Smell, Part 2: 4 Ways that Noise Affects Taste
Note: This is part two of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See part one here. Last time we focused the sense of sight, examining how color changes perceived taste. Now let’s move on to another sense not commonly associated with flavor: hearing. Dr….
Tags: Consumer Behavior, Emotional Response, Experiencing Self
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