Editor’s Note: This article was originally published in TotalRetail on March 18, 2016
Mobile commerce is destined to be the big buzz of 2016 … with 95 percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the leading avenue for e-commerce.
Brands and retailers alike welcome the attention they’re receiving on mobile devices, but such abrupt change means marketers and designers of mobile apps and websites have to work together to understand this new behavior. The best way to do this is using research to measure and understand consumer behavior and develop practical applications from these insights, which your marketing team can then use to create engaging mobile strategies.
Let’s briefly explore five strategies brand stewards and retailers should consider when developing their mobile strategy.