Current Tag: Facial Coding
Get the Most Out of Emerging Technologies with Eye Tracking - Green Book
Editor’s note: the following column was first published in the Green Book Blog Eye Tracking Beyond Heat Maps Eye tracking delivers important insights about consumer attention: what people are looking at or what draws their attention and for how long. From this data, direct comparisons can be made about how competitive brands draw attention in…
Tags: Consumer Behavior, Experiencing Self, Eye Tracking, Facial Coding, Pupil Dilation, Shopper Research, Trends
Read MoreEye Tracking for Mobile Devices: Find Out What Users Think, Feel, and See
We’ve featured a few of our favorite in-store eye tracking experiments, but eye tracking can be just as useful with websites and mobile apps. Our online eye tracking experiments combine methods to uncover not just what people look at, but how the content makes them think and feel. In one eye tracking study conducted on…
Tags: Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Facial Coding, Mobile
Read MoreFacial Coding: Measuring Consumer Emotional Response
Emotional response (or lack thereof) impacts all aspects of purchasing. Emotions affect where consumers look on the shelf, how deeply they engage with a product category or brand, whether price will be a functional or emotional motivator, and—most importantly—how much money they ultimately spend. Because we fully appreciate the importance of accurately gauging emotional response in…
Tags: Consumer Behavior, Data Science, Emotional Response, Facial Coding, Trends
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