Current Tag: Mass Merchants
Mobile Click and Collect: the Convenience of Online Shopping and the Immediacy of In-Store Pickup
More than ever what consumers are looking for are options. Not just product options, but also options on how they can shop. Thus, the biggest name in consumerism is omni-channel – the practice of offering multiple avenues for consumers to buy. This includes online shopping, mobile optimization for shopping, delivery options, in-store pickup, and more. One…
Tags: Consumer Behavior, Decision Making, Eye Tracking, Global Retailing, Mass Merchants, Mobile, omni-channel, Retail, Shopper Research, Trends
Read MoreAppealing to Consumer Nostalgia: Bringing Back Beloved Brands
Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…
Tags: Consumer Behavior, Decision Making, Emotional Response, Experiencing Self, Eye Tracking, Global Retailing, Mass Merchants, Package Design, Product Design, Retail, Shopper Research, Trends
Read MoreConsumer Behavior: Helping Customers to Improve Posture In-Store Could Lead to Improved Sales
Good posture has been shown to affect more than just height: it increases mood, power, confidence, memory, and physical wellbeing. But could it also affect consumer behavior? Our research has shown that making customers feel good results in increased sales, so maybe if stores could subliminally encourage customers to straighten up, sales will go up,…
Tags: Behavioral Science, Consumer Behavior, Decision Making, Experiencing Self, Eye Tracking, Grocery, Mass Merchants, Retail, Shopper Research
Read MoreExperience vs. Memory: How The Different Selves May Impact Consumer Perception
In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…
Tags: Behavioral Science, Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Mass Merchants, Retail, Shelf Layout, Shopper Research
Read MoreWhat Makes Consumers Try New Products?
People can be creatures of habit. We find routines comforting, and we will often settle into a pattern of eating the same breakfast, watching the same shows, and buying the same products over and over. But, perhaps paradoxically, people are also always looking for novelty. Beyond novelty, what makes consumers try new products is driven…
Tags: Consumer Behavior, Decision Making, Eye Tracking, Mass Merchants, Package Design, Product Design, Retail, Shopper Research, Trends
Read MoreThe Growth of Omni-Channel Retail: Integrating In-Store, Mobile and Desktop Shopping Channels
We recently talked about the trend of “fast-laning,” which is when brick-and-mortar stores offer mobile ordering apps and online shopping with in-store pickup to help customers skip waiting in line. While this is indeed a big move in modern retail, truly innovative companies are taking it one step further: “omni-channel” retail. Instead of thinking of…
Tags: Consumer Behavior, Eye Tracking, Global Retailing, Grocery, Mass Merchants, Retail, Shopper Research, Trends
Read MoreFast-Laning: The Shopping Experience that Consumers Are Growing to Love and Starting to Demand
One of the major advantages that online retailers have had over brick-and-mortar retailers is that shoppers don’t have to wait in line. Sure, they have to wait a while to get their packages, but they can move on with life in the meantime. Waiting in line is one of the most frustrating parts of the…
Tags: Consumer Behavior, Mass Merchants, Mobile, Retail, Trends
Read MoreWe Don’t Always Buy What We “Should”: Why Consumers Make Irrational Decisions
Traditional economic theory, also called rational economic theory, posits that people make decisions by examining all the available evidence and making the most logical decision. But as the craze for Beanie Babies and the continued success of the KFC Double Down have shown, consumers frequently make choices that are not in their best interest. Consumer…
Tags: Behavioral Economics, Consumer Behavior, Eye Tracking, Mass Merchants, Retail
Read MoreStanding Out from the Crowd: The Beverage Aisle and the Importance of Package Design
If you’ve wandered down the beverage aisle of a grocery store lately, you’ve probably noticed that there is now a stunning array of choices. This is due to a major shift in consumer preference. Sugary soda has gotten bad press for its contributions to obesity, diabetes, and heart disease, and diet soda has been controversially…
Tags: Eye Tracking, Grocery, Mass Merchants, Package Design
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