Current Tag: Package Design
Posted by Eyefaster on April 4, 2017

Virtual Reality: Looking Toward the Future of Market Research

Increasingly, global retailers are making use of virtual reality to market and improve the in-store retail experience. Researchers are also starting to think outside the virtual reality box – suggesting it not only as a way to market products and advertise, but that VR is an avenue for gathering data and better understanding consumer behavior…

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Posted by Eyefaster on March 15, 2016

Appealing to Consumer Nostalgia: Bringing Back Beloved Brands

Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…

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Posted by Eyefaster on December 1, 2015

Beyond Taste and Smell, Part 1: 3 Ways that Color Influences Perceived Flavor

Note: This is part one of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. Everyone knows that flavor is created with information from taste buds on the tongue and smell receptors in the nose. But flavor goes far beyond those two senses; research shows that everything…

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Posted by Eyefaster on October 5, 2015

What Makes Consumers Try New Products?

People can be creatures of habit. We find routines comforting, and we will often settle into a pattern of eating the same breakfast, watching the same shows, and buying the same products over and over. But, perhaps paradoxically, people are also always looking for novelty. Beyond novelty, what makes consumers try new products is driven…

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Posted by Eyefaster on July 14, 2015

Guiding Consumer Behavior: 2015 Package Design Trends

Packaging and package design are key visual elements that can assist in encouraging retail sales. If products fail to catch shoppers’ attention and give them positive feelings, it is unlikely a product on the shelf will convert to sales. Packaging styles change over time—what consumers found attractive ten years ago may seem dated to them…

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Posted by Eyefaster on April 3, 2015

Standing Out from the Crowd: The Beverage Aisle and the Importance of Package Design

If you’ve wandered down the beverage aisle of a grocery store lately, you’ve probably noticed that there is now a stunning array of choices. This is due to a major shift in consumer preference. Sugary soda has gotten bad press for its contributions to obesity, diabetes, and heart disease, and diet soda has been controversially…

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