Current Tag: Package Design
Appealing to Consumer Nostalgia: Bringing Back Beloved Brands
Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…
Tags: Consumer Behavior, Decision Making, Emotional Response, Experiencing Self, Eye Tracking, Global Retailing, Mass Merchants, Package Design, Product Design, Retail, Shopper Research, Trends
Read MoreBeyond Taste and Smell, Part 1: 3 Ways that Color Influences Perceived Flavor
Note: This is part one of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. Everyone knows that flavor is created with information from taste buds on the tongue and smell receptors in the nose. But flavor goes far beyond those two senses; research shows that everything…
Tags: Consumer Behavior, Decision Making, Emotional Response, Package Design, Shopper Research
Read MoreWhat Makes Consumers Try New Products?
People can be creatures of habit. We find routines comforting, and we will often settle into a pattern of eating the same breakfast, watching the same shows, and buying the same products over and over. But, perhaps paradoxically, people are also always looking for novelty. Beyond novelty, what makes consumers try new products is driven…
Tags: Consumer Behavior, Decision Making, Eye Tracking, Mass Merchants, Package Design, Product Design, Retail, Shopper Research, Trends
Read MoreGuiding Consumer Behavior: 2015 Package Design Trends
Packaging and package design are key visual elements that can assist in encouraging retail sales. If products fail to catch shoppers’ attention and give them positive feelings, it is unlikely a product on the shelf will convert to sales. Packaging styles change over time—what consumers found attractive ten years ago may seem dated to them…
Tags: Consumer Behavior, Eye Tracking, Package Design, Retail, Shopper Research, Trends
Read MoreGetting Noticed: Choosing the Right Color for Your Brand
One of the biggest factors in consumers’ process of noticing, considering, and buying a product is color. As many as 85 percent of consumers say color is the number-one reason they buy a particular product. Color is critical to establishing brand; one study found that color increases brand recognition by up to 80 percent. In…
Tags: Consumer Behavior, Eye Tracking, Package Design
Read MoreStanding Out from the Crowd: The Beverage Aisle and the Importance of Package Design
If you’ve wandered down the beverage aisle of a grocery store lately, you’ve probably noticed that there is now a stunning array of choices. This is due to a major shift in consumer preference. Sugary soda has gotten bad press for its contributions to obesity, diabetes, and heart disease, and diet soda has been controversially…
Tags: Eye Tracking, Grocery, Mass Merchants, Package Design
Read More