Current Tag: Pupil Dilation
Get the Most Out of Emerging Technologies with Eye Tracking - Green Book
Editor’s note: the following column was first published in the Green Book Blog Eye Tracking Beyond Heat Maps Eye tracking delivers important insights about consumer attention: what people are looking at or what draws their attention and for how long. From this data, direct comparisons can be made about how competitive brands draw attention in…
Tags: Consumer Behavior, Experiencing Self, Eye Tracking, Facial Coding, Pupil Dilation, Shopper Research, Trends
Read MoreUnderstanding Emotional Arousal Through Pupil Dilation
We’ve said it before and we’ll say it again: the eyes don’t lie. As with eye tracking, when we are able to understand exactly what is drawing a person’s attention, the eyes can also give us information about how the individual is reacting by measuring the size of the pupil as it dilates. Pupil dilation…
Tags: Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Pupil Dilation, Trends
Read More