Mobile Click and Collect: the Convenience of Online Shopping and the Immediacy of In-Store Pickup

More than ever what consumers are looking for are options. Not just product options, but also options on how they can shop. Thus, the biggest name in consumerism is omni-channel – the practice of offering multiple avenues for consumers to buy. This includes online shopping, mobile optimization for shopping, delivery options, in-store pickup, and more. One…

Tags: Consumer Behavior, Decision Making, Eye Tracking, Global Retailing, Mass Merchants, Mobile, omni-channel, Retail, Shopper Research, Trends