Insights & Thought Leadership
Beyond Taste and Smell, Part 2: 4 Ways that Noise Affects Taste
Note: This is part two of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See part one here. Last time we focused the sense of sight, examining how color changes perceived taste. Now let’s move on to another sense not commonly associated with flavor: hearing. Dr….
Tags: Consumer Behavior, Emotional Response, Experiencing Self
Read MoreBeyond Taste and Smell, Part 1: 3 Ways that Color Influences Perceived Flavor
Note: This is part one of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. Everyone knows that flavor is created with information from taste buds on the tongue and smell receptors in the nose. But flavor goes far beyond those two senses; research shows that everything…
Tags: Consumer Behavior, Decision Making, Emotional Response, Package Design, Shopper Research
Read MoreGeneration Z: What Brands Need to Know about the Next Generation
Sick of hearing about Millennials? Good news: there’s a new generation just starting to come of age, with new attitudes and new priorities. Known as Generation Z or Centennials, this generation includes kids born from approximately 1996 to 2009, making them 5 to 19 or so. They make up a quarter of the American population,…
Tags: Consumer Behavior, Consumer Segmentation, Consumer Segments, Decision Making, Mobile, Retail, Shopper Research, Trends
Read MoreEye Tracking for Mobile Devices: Find Out What Users Think, Feel, and See
We’ve featured a few of our favorite in-store eye tracking experiments, but eye tracking can be just as useful with websites and mobile apps. Our online eye tracking experiments combine methods to uncover not just what people look at, but how the content makes them think and feel. In one eye tracking study conducted on…
Tags: Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Facial Coding, Mobile
Read MoreWhat Makes Consumers Try New Products?
People can be creatures of habit. We find routines comforting, and we will often settle into a pattern of eating the same breakfast, watching the same shows, and buying the same products over and over. But, perhaps paradoxically, people are also always looking for novelty. Beyond novelty, what makes consumers try new products is driven…
Tags: Consumer Behavior, Decision Making, Eye Tracking, Mass Merchants, Package Design, Product Design, Retail, Shopper Research, Trends
Read MoreA New Segment of Consumers Look to Companies to Provide a Curated Retail Experience
With the rise of online shopping over the last 15-20 years, the number of potential items shoppers could purchase has mushroomed. No longer confined to what’s available in local stores, consumers can buy items from around the world, often at lower prices and no shipping charge. Access to goods and products has never been easier…
Tags: Consumer Behavior, Consumer Segmentation, Consumer Segments, Global Retailing, Retail, Shopper Research, Trends
Read MoreThe Growth of Omni-Channel Retail: Integrating In-Store, Mobile and Desktop Shopping Channels
We recently talked about the trend of “fast-laning,” which is when brick-and-mortar stores offer mobile ordering apps and online shopping with in-store pickup to help customers skip waiting in line. While this is indeed a big move in modern retail, truly innovative companies are taking it one step further: “omni-channel” retail. Instead of thinking of…
Tags: Consumer Behavior, Eye Tracking, Global Retailing, Grocery, Mass Merchants, Retail, Shopper Research, Trends
Read MoreEye Faster Infographic: Why Consumers Make Irrational Decisions
A few months ago, we wrote a post about System 1 and System 2 thinking and how it lead to consumers making irrational decisions while they shop. We put together this fun infographic of the key takeaways from that post. If you like it, let us know! We’re always looking to help our clients better…
Tags: Consumer Behavior, Data Science, Decision Making, Infographic, Retail, Shopper Research
Read MoreEye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part III Grocery Stores in Japan, Korea, Germany and the U.S.
We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…
Tags: Consumer Behavior, Decision Making, Eye Tracking, Global Retailing, Retail, Shopper Research
Read MoreEye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part II - Beauty Care Consumers in China and the U.S.
We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…
Tags: Consumer Behavior, Eye Tracking, Global Retailing, Retail, Shopper Research
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