Insights & Thought Leadership
Posted by Eyefaster on May 5, 2016

Get the Most Out of Emerging Technologies with Eye Tracking – Green Book

Editor’s note: the following column was first published in the Green Book Blog Eye Tracking Beyond Heat Maps Eye tracking delivers important insights about consumer attention: what people are looking at or what draws their attention and for how long. From this data, direct comparisons can be made about how competitive brands draw attention in…

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Posted by Eyefaster on April 19, 2016

Understanding Emotional Arousal Through Pupil Dilation

We’ve said it before and we’ll say it again: the eyes don’t lie. As with eye tracking, when we are able to understand exactly what is drawing a person’s attention, the eyes can also give us information about how the individual is reacting by measuring the size of the pupil as it dilates. Pupil dilation…

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Posted by Eyefaster on April 5, 2016

TotalRetail – Strategies for Success in the M-Commerce Age

Editor’s Note: This article was originally published in TotalRetail on March 18, 2016 Mobile commerce is destined to be the big buzz of 2016 … with 95 percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the leading avenue for e-commerce. Brands and…

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Posted by Eyefaster on April 4, 2016

Have It Your Way: Marketing to Individuals, Not Groups

The demographics in the United States are changing rapidly, due to a combination of declining birth rates and increasing immigration. The minority and multiracial populations are growing, especially among the young. This shift has produced greater interest in and mixing of cultures, creating fusions from kimchi tacos to hip-hop line dancing. The lines between groups…

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Posted by Eyefaster on March 15, 2016

Appealing to Consumer Nostalgia: Bringing Back Beloved Brands

Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…

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Posted by Eyefaster on March 2, 2016

Consumer Behavior: Helping Customers to Improve Posture In-Store Could Lead to Improved Sales

Good posture has been shown to affect more than just height: it increases mood, power, confidence, memory, and physical wellbeing. But could it also affect consumer behavior? Our research has shown that making customers feel good results in increased sales, so maybe if stores could subliminally encourage customers to straighten up, sales will go up,…

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Posted by Eyefaster on February 10, 2016

Experience vs. Memory: How The Different Selves May Impact Consumer Perception

In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…

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Posted by Eyefaster on February 5, 2016

The Wise Marketer — Insights: Does eye tracking hold the key to buying behavior?

Editors Note: This article was originally published in the Wise Marketer on Thursday January 28, 2016. Surprise! Shoppers do not select the best product options based on their merits alone. The buying process is quite haphazard; some products receive careful consideration, others are tossed into the basket seemingly with little thought, others are not seen…

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Posted by Eyefaster on January 27, 2016

How Do Organic Labels Affect Consumer Decisions?

It’s 2:00 p.m. on a Sunday afternoon, and you’re standing in the produce aisle of your local grocery store, contemplating the benefits of pink lady apples versus mandarin oranges, when your eye is suddenly drawn to the label. Whether consciously or subconsciously, you begin to analyze the words and phrases printed there and compare them…

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