Insights & Thought Leadership
Posted by Eyefaster on April 5, 2016

TotalRetail – Strategies for Success in the M-Commerce Age

Editor’s Note: This article was originally published in TotalRetail on March 18, 2016 Mobile commerce is destined to be the big buzz of 2016 … with 95 percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the leading avenue for e-commerce. Brands and…

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Posted by Eyefaster on April 4, 2016

Have It Your Way: Marketing to Individuals, Not Groups

The demographics in the United States are changing rapidly, due to a combination of declining birth rates and increasing immigration. The minority and multiracial populations are growing, especially among the young. This shift has produced greater interest in and mixing of cultures, creating fusions from kimchi tacos to hip-hop line dancing. The lines between groups…

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Posted by Eyefaster on March 15, 2016

Appealing to Consumer Nostalgia: Bringing Back Beloved Brands

Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…

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Posted by Eyefaster on March 2, 2016

Consumer Behavior: Helping Customers to Improve Posture In-Store Could Lead to Improved Sales

Good posture has been shown to affect more than just height: it increases mood, power, confidence, memory, and physical wellbeing. But could it also affect consumer behavior? Our research has shown that making customers feel good results in increased sales, so maybe if stores could subliminally encourage customers to straighten up, sales will go up,…

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Posted by Eyefaster on February 10, 2016

Experience vs. Memory: How The Different Selves May Impact Consumer Perception

In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…

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Posted by Eyefaster on February 5, 2016

The Wise Marketer — Insights: Does eye tracking hold the key to buying behavior?

Editors Note: This article was originally published in the Wise Marketer on Thursday January 28, 2016. Surprise! Shoppers do not select the best product options based on their merits alone. The buying process is quite haphazard; some products receive careful consideration, others are tossed into the basket seemingly with little thought, others are not seen…

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Posted by Eyefaster on January 27, 2016

How Do Organic Labels Affect Consumer Decisions?

It’s 2:00 p.m. on a Sunday afternoon, and you’re standing in the produce aisle of your local grocery store, contemplating the benefits of pink lady apples versus mandarin oranges, when your eye is suddenly drawn to the label. Whether consciously or subconsciously, you begin to analyze the words and phrases printed there and compare them…

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Posted by Eyefaster on January 16, 2016

Quirk’s Research Industry Voices — Understanding subconscious consumer triggers: 6 terms you need to know

Editor’s Note: This article was originally published in Quirk’s Research Industry Voices on January 11, 2011 Subconscious buying behavior, or the initial point of entry into a consumer’s thoughts before provoking them to purchase, is typically triggered by a combination of perception and emotional response. We have observed this type of behavior consistently in our…

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Posted by Eyefaster on January 4, 2016

Beyond Taste and Smell, Part 3: 3 Ways that Touch Changes Perception of Flavor and Value

Note: This is part three of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See parts one and two here. In our last two posts, we looked at surprising research by Dr. Charles Spence of Oxford’s Crossmodal Research Lab that shows how sight and hearing affect…

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