Insights & Thought Leadership
Fresh or Flight: Authenticating Freshness in Grocery Stores to Retain Customer Loyalty
Today, freshness is one of the main driving factors for grocery store consumers. No longer will consumers be fooled by “fresh” fruits and veggies glistening from produce shelf sprinklers, or satisfied by organic labels alone. Consumers want to know the source of their food. Business Insider identifies fresh produce as the main incentive for consumers…
Tags: Decision Making, Emotional Response, Grocery, Retail, Shopper Research, Trends
Read MoreMobile Commerce and How Women Shop in 2016
While we’ve mentioned before that marketers should think about marketing to individuals and not groups, it is often still very useful to examine subsets of the population to gain perspective on the population as a whole. When it comes to retail, understanding how changes in the retail environment are affecting the way that women shop…
Tags: Consumer Behavior, Consumer Segmentation, Decision Making, Eye Tracking, Mobile, Retail, Shopper Research, Trends
Read MoreGet the Most Out of Emerging Technologies with Eye Tracking – Green Book
Editor’s note: the following column was first published in the Green Book Blog Eye Tracking Beyond Heat Maps Eye tracking delivers important insights about consumer attention: what people are looking at or what draws their attention and for how long. From this data, direct comparisons can be made about how competitive brands draw attention in…
Tags: Consumer Behavior, Experiencing Self, Eye Tracking, Facial Coding, Pupil Dilation, Shopper Research, Trends
Read MoreUnderstanding Emotional Arousal Through Pupil Dilation
We’ve said it before and we’ll say it again: the eyes don’t lie. As with eye tracking, when we are able to understand exactly what is drawing a person’s attention, the eyes can also give us information about how the individual is reacting by measuring the size of the pupil as it dilates. Pupil dilation…
Tags: Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Pupil Dilation, Trends
Read MoreAdMap – Eye-track shopper browsing: uncovering the emotions that truly motivate purchases
Click here to view or download a copy of the PDF. Join Our Newsletter! For Email Marketing you can trust.
Tags: Behavioral Science, Consumer Behavior, Decision Making, Eye Tracking, Retail, Shopper Research, Trends
Read MoreTotalRetail – Strategies for Success in the M-Commerce Age
Editor’s Note: This article was originally published in TotalRetail on March 18, 2016 Mobile commerce is destined to be the big buzz of 2016 … with 95 percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the leading avenue for e-commerce. Brands and…
Tags: Behavioral Economics, Consumer Behavior, Decision Making, Eye Tracking, Global Retailing, Mobile, Retail, Shopper Research, Trends
Read MoreHave It Your Way: Marketing to Individuals, Not Groups
The demographics in the United States are changing rapidly, due to a combination of declining birth rates and increasing immigration. The minority and multiracial populations are growing, especially among the young. This shift has produced greater interest in and mixing of cultures, creating fusions from kimchi tacos to hip-hop line dancing. The lines between groups…
Tags: Behavioral Science, Consumer Behavior, Consumer Segmentation, Consumer Segments, Eye Tracking, Global Retailing, Product Design, Retail, Shopper Research, Trends
Read MoreAppealing to Consumer Nostalgia: Bringing Back Beloved Brands
Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…
Tags: Consumer Behavior, Decision Making, Emotional Response, Experiencing Self, Eye Tracking, Global Retailing, Mass Merchants, Package Design, Product Design, Retail, Shopper Research, Trends
Read MoreConsumer Behavior: Helping Customers to Improve Posture In-Store Could Lead to Improved Sales
Good posture has been shown to affect more than just height: it increases mood, power, confidence, memory, and physical wellbeing. But could it also affect consumer behavior? Our research has shown that making customers feel good results in increased sales, so maybe if stores could subliminally encourage customers to straighten up, sales will go up,…
Tags: Behavioral Science, Consumer Behavior, Decision Making, Experiencing Self, Eye Tracking, Grocery, Mass Merchants, Retail, Shopper Research
Read MoreExperience vs. Memory: How The Different Selves May Impact Consumer Perception
In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…
Tags: Behavioral Science, Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Mass Merchants, Retail, Shelf Layout, Shopper Research
Read More