Insights & Thought Leadership
Posted by Eyefaster on February 28, 2017

Making Decisions Using the Analytical Hierarchy Process

Making critical decisions is always nerve-wracking, whether you’re the CEO of a company approving a new marketing strategy, or a consumer deciding on a new car.  Decisions come with multiple variables and therefore multiple potential outcomes. Sometimes there are several stakeholders in the decision-making process that further complicate the matter. But thanks to Thomas L….

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Posted by Eyefaster on January 23, 2017

Retail Innovation: Omni-Channel Concepts in 2017

We’ve discussed before how brick and click is the retail wave of the future; and the innovation of the physical store does not seem to be slowing in 2017. At Eye Faster, we’re all for innovation: especially learning to understand how it changes shopper behavior and how it will change and strengthen the relationship between…

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Posted by Eyefaster on January 10, 2017

8 Ways to Clean Up the Online Checkout Process to Improve Conversion

Every online business experiences the frustration of customer drop-off. It’s an issue that takes place at every part of the online path-to-purchase pipeline, but at 68%, the checkout process is where retailers experience the highest customer drop-off rate. That means over ⅔ of customers put an item or item in their cart and don’t end…

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Posted by Eyefaster on January 7, 2017

How Package Size And Shelf Space Can Affect Price Sensitivity – Brand Quartley

Note: this article was originally published in full in Brand Quartley Magazine on January 5, 2017 Price sensitivity and how it is affected by package design, size, and shelf layout is an interesting phenomenon that can be precisely measured using eye-tracking technology. This methodology for measuring price sensitivity can be applied to brands and categories…

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Posted by Eyefaster on December 14, 2016

The Time Pressure Effect on Purchase Decisions

There is a complex web of factors that go into deciding to make a purchase. Some of these factors can come from the subconscious mind without knowing there is an initial attraction to what ends up being purchased. We then consider information available such as company trustworthiness, customer experience, deals and sales, and more. Often…

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Posted by Eyefaster on December 12, 2016

Enhance In-Store Marketing With Eye Tracking Research – TotalRetail

Note: this article was originally published in TotalRetail on December 6, 2016 By Kirk Hendrickson Retailers spend millions of dollars creating in-store marketing displays to help shoppers find items. However, these marketing efforts are worthless unless shoppers notice them. Real-time eye-tracking research can add a new dimension to efforts to design effective brand or retailer…

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Posted by Eyefaster on November 14, 2016

Converting Social Browsing to Social Buying

Though purchasing through social media is still in a novel stage, studies have shown that forty-three percent of social media users make a purchase after sharing or favoriting an item on Pinterest, Facebook, or Twitter. Lately these social platforms have made it even easier for consumers to buy right from the platform with “buy” buttons….

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Posted by Eyefaster on November 1, 2016

Using eye-tracking to understand price sensitivity – Quirk’s

The article below was first published in Quirk’s Media on October 10, 2016. Sign up to stay in touch via our newsletter Sign up to receive our newsletter for the most up-to-date new product offerings and market research insights from Eye Faster. Email Address First Name Last Name Company Sign Up By submitting this form,…

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Posted by Eyefaster on October 31, 2016

Rethinking How We Think About Customer Loyalty Programs

When you take a look at America’s top retailers, it appears that customer loyalty programs are highly effective for garnering customer retention and loyalty. In fact, retailers without loyalty programs brought in, on average, 9.9 billion while those with loyalty programs raked in 26.7 billion, nearly triple the amount. Looking at this information alone would…

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Posted by Eyefaster on August 22, 2016

Mobile Click and Collect: the Convenience of Online Shopping and the Immediacy of In-Store Pickup

More than ever what consumers are looking for are options. Not just product options, but also options on how they can shop. Thus, the biggest name in consumerism is omni-channel – the practice of offering multiple avenues for consumers to buy. This includes online shopping, mobile optimization for shopping, delivery options, in-store pickup, and more. One…

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