A few months ago, we wrote a post about System 1 and System 2 thinking and how it lead to consumers making irrational decisions while they shop. We put together this fun infographic of the key takeaways from that post. If you like it, let us know! We’re always looking to help our clients better understand their consumers.

Tags: Consumer BehaviorData ScienceDecision MakingInfographicRetailShopper Research