Current Tag: Mobile
Converting Social Browsing to Social Buying
Though purchasing through social media is still in a novel stage, studies have shown that forty-three percent of social media users make a purchase after sharing or favoriting an item on Pinterest, Facebook, or Twitter. Lately these social platforms have made it even easier for consumers to buy right from the platform with “buy” buttons….
Tags: Decision Making, Global Retailing, Mobile, Retail, Shopper Research, Social Media, Trends
Read MoreRethinking How We Think About Customer Loyalty Programs
When you take a look at America’s top retailers, it appears that customer loyalty programs are highly effective for garnering customer retention and loyalty. In fact, retailers without loyalty programs brought in, on average, 9.9 billion while those with loyalty programs raked in 26.7 billion, nearly triple the amount. Looking at this information alone would…
Tags: Consumer Behavior, Global Retailing, Mobile, Retail, Shopper Research, Trends
Read MoreMobile Click and Collect: the Convenience of Online Shopping and the Immediacy of In-Store Pickup
More than ever what consumers are looking for are options. Not just product options, but also options on how they can shop. Thus, the biggest name in consumerism is omni-channel – the practice of offering multiple avenues for consumers to buy. This includes online shopping, mobile optimization for shopping, delivery options, in-store pickup, and more. One…
Tags: Consumer Behavior, Decision Making, Eye Tracking, Global Retailing, Mass Merchants, Mobile, omni-channel, Retail, Shopper Research, Trends
Read MoreMobile Commerce and How Women Shop in 2016
While we’ve mentioned before that marketers should think about marketing to individuals and not groups, it is often still very useful to examine subsets of the population to gain perspective on the population as a whole. When it comes to retail, understanding how changes in the retail environment are affecting the way that women shop…
Tags: Consumer Behavior, Consumer Segmentation, Decision Making, Eye Tracking, Mobile, Retail, Shopper Research, Trends
Read MoreTotalRetail - Strategies for Success in the M-Commerce Age
Editor’s Note: This article was originally published in TotalRetail on March 18, 2016 Mobile commerce is destined to be the big buzz of 2016 … with 95 percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the leading avenue for e-commerce. Brands and…
Tags: Behavioral Economics, Consumer Behavior, Decision Making, Eye Tracking, Global Retailing, Mobile, Retail, Shopper Research, Trends
Read MoreGeneration Z: What Brands Need to Know about the Next Generation
Sick of hearing about Millennials? Good news: there’s a new generation just starting to come of age, with new attitudes and new priorities. Known as Generation Z or Centennials, this generation includes kids born from approximately 1996 to 2009, making them 5 to 19 or so. They make up a quarter of the American population,…
Tags: Consumer Behavior, Consumer Segmentation, Consumer Segments, Decision Making, Mobile, Retail, Shopper Research, Trends
Read MoreEye Tracking for Mobile Devices: Find Out What Users Think, Feel, and See
We’ve featured a few of our favorite in-store eye tracking experiments, but eye tracking can be just as useful with websites and mobile apps. Our online eye tracking experiments combine methods to uncover not just what people look at, but how the content makes them think and feel. In one eye tracking study conducted on…
Tags: Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Facial Coding, Mobile
Read MoreFast-Laning: The Shopping Experience that Consumers Are Growing to Love and Starting to Demand
One of the major advantages that online retailers have had over brick-and-mortar retailers is that shoppers don’t have to wait in line. Sure, they have to wait a while to get their packages, but they can move on with life in the meantime. Waiting in line is one of the most frustrating parts of the…
Tags: Consumer Behavior, Mass Merchants, Mobile, Retail, Trends
Read MoreThe Decline of Online Retailers: Why “Brick and Click” Is the Business Model of the Future
“We believe that ‘pure play’ retail is going away, that e-commerce companies are either going to open stores or go out of business. And retailers need to be either excellent at retail, or they will go out of business. I also believe that Amazon cannot survive as a pure play retailer.” That’s a bold new…
Tags: Big Data, Consumer Behavior, Data Science, Global Retailing, Mobile, Retail, Trends
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