Current Tag: Global Retailing
Converting Social Browsing to Social Buying
Though purchasing through social media is still in a novel stage, studies have shown that forty-three percent of social media users make a purchase after sharing or favoriting an item on Pinterest, Facebook, or Twitter. Lately these social platforms have made it even easier for consumers to buy right from the platform with “buy” buttons….
Tags: Decision Making, Global Retailing, Mobile, Retail, Shopper Research, Social Media, Trends
Read MoreRethinking How We Think About Customer Loyalty Programs
When you take a look at America’s top retailers, it appears that customer loyalty programs are highly effective for garnering customer retention and loyalty. In fact, retailers without loyalty programs brought in, on average, 9.9 billion while those with loyalty programs raked in 26.7 billion, nearly triple the amount. Looking at this information alone would…
Tags: Consumer Behavior, Global Retailing, Mobile, Retail, Shopper Research, Trends
Read MoreMobile Click and Collect: the Convenience of Online Shopping and the Immediacy of In-Store Pickup
More than ever what consumers are looking for are options. Not just product options, but also options on how they can shop. Thus, the biggest name in consumerism is omni-channel – the practice of offering multiple avenues for consumers to buy. This includes online shopping, mobile optimization for shopping, delivery options, in-store pickup, and more. One…
Tags: Consumer Behavior, Decision Making, Eye Tracking, Global Retailing, Mass Merchants, Mobile, omni-channel, Retail, Shopper Research, Trends
Read MoreTotalRetail - Strategies for Success in the M-Commerce Age
Editor’s Note: This article was originally published in TotalRetail on March 18, 2016 Mobile commerce is destined to be the big buzz of 2016 … with 95 percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the leading avenue for e-commerce. Brands and…
Tags: Behavioral Economics, Consumer Behavior, Decision Making, Eye Tracking, Global Retailing, Mobile, Retail, Shopper Research, Trends
Read MoreHave It Your Way: Marketing to Individuals, Not Groups
The demographics in the United States are changing rapidly, due to a combination of declining birth rates and increasing immigration. The minority and multiracial populations are growing, especially among the young. This shift has produced greater interest in and mixing of cultures, creating fusions from kimchi tacos to hip-hop line dancing. The lines between groups…
Tags: Behavioral Science, Consumer Behavior, Consumer Segmentation, Consumer Segments, Eye Tracking, Global Retailing, Product Design, Retail, Shopper Research, Trends
Read MoreAppealing to Consumer Nostalgia: Bringing Back Beloved Brands
Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…
Tags: Consumer Behavior, Decision Making, Emotional Response, Experiencing Self, Eye Tracking, Global Retailing, Mass Merchants, Package Design, Product Design, Retail, Shopper Research, Trends
Read MoreBeyond Taste and Smell, Part 3: 3 Ways that Touch Changes Perception of Flavor and Value
Note: This is part three of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See parts one and two here. In our last two posts, we looked at surprising research by Dr. Charles Spence of Oxford’s Crossmodal Research Lab that shows how sight and hearing affect…
Tags: Consumer Behavior, Decision Making, Emotional Response, Eye Tracking, Global Retailing, Grocery, Product Design, Retail, Shopper Research, Trends
Read MoreA New Segment of Consumers Look to Companies to Provide a Curated Retail Experience
With the rise of online shopping over the last 15-20 years, the number of potential items shoppers could purchase has mushroomed. No longer confined to what’s available in local stores, consumers can buy items from around the world, often at lower prices and no shipping charge. Access to goods and products has never been easier…
Tags: Consumer Behavior, Consumer Segmentation, Consumer Segments, Global Retailing, Retail, Shopper Research, Trends
Read MoreThe Growth of Omni-Channel Retail: Integrating In-Store, Mobile and Desktop Shopping Channels
We recently talked about the trend of “fast-laning,” which is when brick-and-mortar stores offer mobile ordering apps and online shopping with in-store pickup to help customers skip waiting in line. While this is indeed a big move in modern retail, truly innovative companies are taking it one step further: “omni-channel” retail. Instead of thinking of…
Tags: Consumer Behavior, Eye Tracking, Global Retailing, Grocery, Mass Merchants, Retail, Shopper Research, Trends
Read MoreEye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part III Grocery Stores in Japan, Korea, Germany and the U.S.
We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…
Tags: Consumer Behavior, Decision Making, Eye Tracking, Global Retailing, Retail, Shopper Research
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