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Because customers make most purchase decisions in-store, store layout can have a big affect on the flow of their shopping experience and what ends up being considered and ultimately purchased by shoppers. Eye Faster uses our mobile eye tracking and ethnography expertise to analyze differences in store layouts to determine what the benefits and advantages are in terms of shopper behavior.

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Using our mobile eye tracking methodologies, we help retailers understand and compare two or more store layouts on how easily shoppers are able to identify aisles, categories, and individual products.

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