There is an immense amount of data that can be uncovered by analyzing video recordings of shopper behavior. Unlike interviews which rely on interviewer interpretation or the customer’s memory of their experience, cameras show actual behavior of your shoppers in the store. This behavioral data is often overlooked by retailers because of the time and effort it takes to code, compare and analyze. We’re global experts in this coding and analyzing process of shopper videos.
Using our video analysis in store solution, we make recommendations to brands and retailers about how customer behavior relates to their in-store experience. Our process aggregates results so that we can help you understand how and why shoppers behave the way they do in your store at a quantitative level.