Make Your Signs Work

How can your signs fill-up customers’ carts?

Signs can drive impulse purchases, but few do.

Many retailers spend heavily on in-store advertisement that is largely ineffective. It is often:
> Too wordy
> Hard to read
> Expressing no clear value
> Placed where shoppers can’t see them (too high or too low)
> Lost in clutter within the store

All of these factors contribute to the shopper ignoring virtually all of the signs in the store. If it isn’t a price tag, it is unlikely to be noticed, let alone read or acted on.

Eye Faster’s Mobile Eye Tracking has helped many top retailers and manufacturers discover how their shoppers are truly seeing their in-store signage.
> What signs are shoppers noticing?
> What signs are shoppers ignoring?
> What signs are prompting action?
> How does placement impact shopper noticing and behavior?

You too can see through your shoppers’ own eyes and discover the secrets to successful signage.

Contact us now for more information or try a complimentary Eye Faster Rapid Signage Assessment.