Discover How Smartphones Have Changed Your Shoppers
Smartphones have changed the way consumers shop
While waiting in line to checkout or walking down the aisles, a shopper’s center of attention is no longer focused on your store, but on their smartphone.
Because of smartphones, shoppers are spending 20% less time looking at products, merchandising, and signs in your stores. They are instead spending that time looking at their smartphones, to text, surf, and use apps.
Consumers can now access over 10,000 shopping related apps for their Android or iPhone; apps designed to make the shopping experience easier and/or more cost efficient. While you might offer an app for your shoppers:
* Are your shoppers using your shopping app?
* What other apps are they using in your store?
* When are shoppers using these apps and for what reasons?
* How does a shopper’s use of different shopping apps change that shopper’s behavior in-store?
Using mobile eye tracking, Eye Faster has accompanied shoppers along their shopping journey, monitoring how they use their phones and seeing how their phone usage altered their in-store behavior.
Through our work, Eye Faster has helped clients discover what still draws shoppers’ attention away from the smartphone and strategies to work with the smartphone in the store rather than against it.
Let us help you too.
For more information on how we can help you understand how mobile phones are changing the shopper experience, please contact us at:
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+1 (925) 953-2022
