|
The whitepaper explores new insights related to shopping myths.
- Over the last decade shopper research has delivered many insights which have been accepted by marketing departments in retail and brand companies as facts.
- Many shopper marketing strategies and in-store activations have been developed and executed based on those insights.
- Innovative new research methodologies like eye tracking and neuroscience have helped us get a better understanding of many of the insights considered immutable for many years.
- Therefore, the time has come to review and challenge these shopping myths.
|
