About Us

Most purchase decisions at the shelf are made subconsciously in a split second. This demands that retailers create environments that are visually attractive and quickly grab the shopper’s attention.Eye Faster specializes in understanding that key moment of shopper decision. Leveraging state of the art mobile eye-tracking, Eye Faster can help you:

• See what your customers see and how they shop your store
• Drive business results with insights from your customers point of view
• Use real world insights to guide shopper marketing

Eye tracking can reveal information and insights that are hidden in plain view of most other conventional research techniques like observation and store interviews.

Many times consumers tell us that shopping a certain category is easy and simple, but eye tracking activity often shows that people have problems which they are not consciously aware of and therefore cannot express.

People can recall brands they know (awareness) but are unable to recall precisely what products they considered when shopping certain categories.

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HERE

to see eye tracking in action!

When working with Eye Faster, you receive the benefits of a company focused on shopper research that has incorporated live in-store eye tracking to answer key research questions, such as:

Overall Shopping Behavior

How do customers shop? (Category, Aisle, Department, Store)

What draws shoppers’ attention during their shopping trip?