How a product is placed on a shelf can be a determining factor in how quickly and easily it is found by your customers. Our shelf test solutions measure the effectiveness of different ways of merchanidising your product(s) on the shelf. Using an A/B test, we can measure the effectiveness of two different shelf layouts.
We can help you determine if repositioning a product will improve sales. Because consumers make so many decisions in the store, we measure what competitive products a shopper considers before making a decision and give insight into what about those competitive products is drawing the customer’s eye.
Using our mobile eye tracking methodology, we offer first-hand insight into exactly where the consumer is looking as they shop the shelf and determine what it takes in order to convert that product on the shelf to a sale.