A product’s package can be the reason it’s noticed on a shelf. If you’re a brand looking to reinvent yourself, look to your package design to do so. Our packaging solutions offer insights into the effectiveness of a new or existing package at drawing consumer’s attention – looking at how consumers interact with the product and how elements of the design (images, logo, etc.) is noticed by the customer using our mobile eye tracking technology.
Among other things, we measure the ease of finding the product via a findability test, how well the new packaging grabs attention, and can offer insight into how one package design performs versus different package designs