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A product’s package can be the reason it’s noticed on a shelf. If you’re a brand looking to reinvent yourself, look to your package design to do so. Our packaging solutions offer insights into the effectiveness of a new or existing package at drawing consumer’s attention – looking at how consumers interact with the product and how elements of the design (images, logo, etc.) is noticed by the customer using our mobile eye tracking technology.

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Among other things, we measure the ease of finding the product via a findability test, how well the new packaging grabs attention, and can offer insight into how one package design performs versus different package designs

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