Whether you work for a retailer or manufacturer, we understand how important it is for you to understand what shoppers are doing and how they are behaving in the store as it relates to your brand. Our unique solutions include shelf tests, signage tests, package testing, aisle layout, in-depth video analysis of shopper behavior, and shopper navigation.
With Eye Faster, you get a team of experienced shopper eye-tracking experts working on your in-store studies. Our team has experience running eye tracking projects in over 75 retailers for countless brands and products in over 15 countries.
Once a respondent is wearing eye tracking equipment, we are able to pinpoint exactly what they are looking at and when. The glasses take a video recording that is later processed by our team to uncover similarities in what’s drawing shoppers’ attention.
Eye tracking equipment can be used to measure how an individual product is shopped for, using both free shop and findability methodologies. We can also look at how an entire category is shopped: which products are noticed and how that may relate to their shelf placement or signage at the shelf, such as price or sales signs.
We can figuratively zoom out and look at the store from a more macro perspective. Is it easy for shoppers to navigate to the aisle section of the store they are looking for? Using the video-recording we create aggregated mapping of a shoppers path in the store, that can tell us a number of things about wayfinding and in-store navigation. We often recommend that we test two or more layouts in certain types of stores so that we can compare which is better in terms of getting the product off the shelf and into a shopper’s cart.
In partnering with POPAI in 2013, we used our technology to give a first-hand perspective of how shopper’s shopped in multiple stores among 3 retailers in 6 markets. From this research, we could draw conclusions about similarities between retail locations and uncover unique opportunities to improve the shoppers experience. One of the more interesting findings from this study was that the majority of a shopper’s visit to a store involves unplanned purchasing. However, unplanned purchasing and therefore purchasing in general, sharply declines for the last 20% of a shopper’s trip.
Both retailers and manufacturers of consumer goods use our findings to better promote their products in store. Our customers benefit from our vast knowledge of shopper behavior, allowing us to make unique recommendations for an improved shopper experience.