We use mobile eye-tracking to analyze the world
from the shopper's point of view

Background — A large global beverage company wanted to test concept packaging for individual-sized drinks against their current design in a simulated store environment. The packages were not yet available for sale, and the beverage company wanted to know how the new packaging would perform in terms of its ability to draw the attention of customers and whether or not the new design affected the likelihood to purchase.

Background — A national chain of grocery stores asked Eye Faster to review shopper attention and behavior while approaching, waiting in line, and finishing their shopping trip at the check out. General industry assumptions are that most checkout purchases are impulse driven. Qualitatively, we know shoppers do appreciate having a variety of checkout options (self, express, family), and the ability to speed through checkout. Some appreciate the “reminder” function of the items stocked in the checkout area, and some say they like having magazines to flip through while they wait. Positive checkout area experiences include clean belts and friendly or helpful cashiers. Negative experiences include long wait times, crowded spaces, and poor lighting.