Current Tag: Trends
Posted by Eyefaster on May 7, 2015

Seeing Beyond Demographics: Why Traditional Divisions of Consumer Groups Don’t Work Anymore

One of the reasons that eye tracking is such an effective way to study consumer behavior is that it doesn’t rest on assumptions. In our research, we watch real people in real shopping situations to gain real insights into buying behavior. Traditional marketing efforts are less directly evidence-based, and focus instead on demographics—age, income, location,…

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