Current Tag: Trends
Posted by Eyefaster on November 11, 2015

Generation Z: What Brands Need to Know about the Next Generation

Sick of hearing about Millennials? Good news: there’s a new generation just starting to come of age, with new attitudes and new priorities. Known as Generation Z or Centennials, this generation includes kids born from approximately 1996 to 2009, making them 5 to 19 or so. They make up a quarter of the American population,…

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Posted by Eyefaster on October 5, 2015

What Makes Consumers Try New Products?

People can be creatures of habit. We find routines comforting, and we will often settle into a pattern of eating the same breakfast, watching the same shows, and buying the same products over and over. But, perhaps paradoxically, people are also always looking for novelty. Beyond novelty, what makes consumers try new products is driven…

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Posted by Eyefaster on September 1, 2015

A New Segment of Consumers Look to Companies to Provide a Curated Retail Experience

With the rise of online shopping over the last 15-20 years, the number of potential items shoppers could purchase has mushroomed. No longer confined to what’s available in local stores, consumers can buy items from around the world, often at lower prices and no shipping charge. Access to goods and products has never been easier…

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Posted by Eyefaster on August 11, 2015

The Growth of Omni-Channel Retail: Integrating In-Store, Mobile and Desktop Shopping Channels

We recently talked about the trend of “fast-laning,” which is when brick-and-mortar stores offer mobile ordering apps and online shopping with in-store pickup to help customers skip waiting in line. While this is indeed a big move in modern retail, truly innovative companies are taking it one step further: “omni-channel” retail. Instead of thinking of…

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Posted by Eyefaster on July 22, 2015

Fast-Laning: The Shopping Experience that Consumers Are Growing to Love and Starting to Demand

One of the major advantages that online retailers have had over brick-and-mortar retailers is that shoppers don’t have to wait in line. Sure, they have to wait a while to get their packages, but they can move on with life in the meantime. Waiting in line is one of the most frustrating parts of the…

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Posted by Eyefaster on July 16, 2015

Facial Coding: Measuring Consumer Emotional Response

Emotional response (or lack thereof) impacts all aspects of purchasing. Emotions affect where consumers look on the shelf, how deeply they engage with a product category or brand, whether price will be a functional or emotional motivator, and—most importantly—how much money they ultimately spend. Because we fully appreciate the importance of accurately gauging emotional response in…

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Posted by Eyefaster on July 14, 2015

Guiding Consumer Behavior: 2015 Package Design Trends

Packaging and package design are key visual elements that can assist in encouraging retail sales. If products fail to catch shoppers’ attention and give them positive feelings, it is unlikely a product on the shelf will convert to sales. Packaging styles change over time—what consumers found attractive ten years ago may seem dated to them…

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Posted by Eyefaster on June 29, 2015

Identifying Subconscious Triggers of Behavior: Biometrics and Consumer Research

The human body holds a wealth of hidden information. An individual’s identity can be confirmed by simple fingerprinting or iris scanning. Human emotions can be measured (indirectly) by heart rate, galvanic skin response, movement, and respiration rate. While traditional polygraph tests are no longer considered reliable for detecting lies, newer research indicates that voice stress…

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Posted by Eyefaster on June 1, 2015

“I’m a Suitable Mate”: The Psychology of Luxury Brands

Why do people spend hundreds, even thousands, of dollars on luxury goods that are not very functionally different than products that cost a fraction of the price? If you ask people, they will often point to craftsmanship and quality. They may mention a confidence boost, a reward for their success in life. But what people…

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Posted by Eyefaster on May 19, 2015

The Decline of Online Retailers: Why “Brick and Click” Is the Business Model of the Future

“We believe that ‘pure play’ retail is going away, that e-commerce companies are either going to open stores or go out of business. And retailers need to be either excellent at retail, or they will go out of business. I also believe that Amazon cannot survive as a pure play retailer.” That’s a bold new…

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