Current Tag: Shopper Research
Posted by Eyefaster on August 11, 2015

The Growth of Omni-Channel Retail: Integrating In-Store, Mobile and Desktop Shopping Channels

We recently talked about the trend of “fast-laning,” which is when brick-and-mortar stores offer mobile ordering apps and online shopping with in-store pickup to help customers skip waiting in line. While this is indeed a big move in modern retail, truly innovative companies are taking it one step further: “omni-channel” retail. Instead of thinking of…

Tags: , , , , , , ,

Read More
Posted by Eyefaster on August 5, 2015

Eye Faster Infographic: Why Consumers Make Irrational Decisions

A few months ago, we wrote a post about System 1 and System 2 thinking and how it lead to consumers making irrational decisions while they shop. We put together this fun infographic of the key takeaways from that post. If you like it, let us know! We’re always looking to help our clients better…

Tags: , , , , ,

Read More
Posted by Eyefaster on August 1, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part III Grocery Stores in Japan, Korea, Germany and the U.S.

We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…

Tags: , , , , ,

Read More
Posted by Eyefaster on July 31, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part II – Beauty Care Consumers in China and the U.S.

We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…

Tags: , , , ,

Read More
Posted by Eyefaster on July 28, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part I – Computer Shoppers in India, Spain and the U.S.

Looking for a growth opportunity for your product? Consider this: more than 70 percent of the world’s purchasing power is outside the U.S., but less than 1 percent of U.S. businesses export. That’s a vast amount of potential profit just sitting there, waiting to be tapped. Many companies are unsure about offering their products overseas…

Tags: , , , ,

Read More
Posted by Eyefaster on July 14, 2015

Guiding Consumer Behavior: 2015 Package Design Trends

Packaging and package design are key visual elements that can assist in encouraging retail sales. If products fail to catch shoppers’ attention and give them positive feelings, it is unlikely a product on the shelf will convert to sales. Packaging styles change over time—what consumers found attractive ten years ago may seem dated to them…

Tags: , , , , ,

Read More
Posted by Eyefaster on June 29, 2015

Identifying Subconscious Triggers of Behavior: Biometrics and Consumer Research

The human body holds a wealth of hidden information. An individual’s identity can be confirmed by simple fingerprinting or iris scanning. Human emotions can be measured (indirectly) by heart rate, galvanic skin response, movement, and respiration rate. While traditional polygraph tests are no longer considered reliable for detecting lies, newer research indicates that voice stress…

Tags: , , , ,

Read More
Posted by Eyefaster on June 26, 2015

Eye Faster Info Graphic:

This week, we’ve taken our blog Consumer Demand is Costing You: Why Retailers Have to Waste Food and turned it into this shareable infographic. Get it out below and look for more of these fun infographics from us in the future! Join Our Newsletter! For Email Marketing you can trust.

Tags: , , ,

Read More
Posted by Eyefaster on May 7, 2015

Seeing Beyond Demographics: Why Traditional Divisions of Consumer Groups Don’t Work Anymore

One of the reasons that eye tracking is such an effective way to study consumer behavior is that it doesn’t rest on assumptions. In our research, we watch real people in real shopping situations to gain real insights into buying behavior. Traditional marketing efforts are less directly evidence-based, and focus instead on demographics—age, income, location,…

Tags: , , , , ,

Read More

Get in touch with us today to learn how we can help you.

Contact Us