Current Tag: Shopper Research
Posted by Eyefaster on April 5, 2016

TotalRetail – Strategies for Success in the M-Commerce Age

Editor’s Note: This article was originally published in TotalRetail on March 18, 2016 Mobile commerce is destined to be the big buzz of 2016 … with 95 percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the leading avenue for e-commerce. Brands and…

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Posted by Eyefaster on April 4, 2016

Have It Your Way: Marketing to Individuals, Not Groups

The demographics in the United States are changing rapidly, due to a combination of declining birth rates and increasing immigration. The minority and multiracial populations are growing, especially among the young. This shift has produced greater interest in and mixing of cultures, creating fusions from kimchi tacos to hip-hop line dancing. The lines between groups…

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Posted by Eyefaster on March 15, 2016

Appealing to Consumer Nostalgia: Bringing Back Beloved Brands

Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…

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Posted by Eyefaster on March 2, 2016

Consumer Behavior: Helping Customers to Improve Posture In-Store Could Lead to Improved Sales

Good posture has been shown to affect more than just height: it increases mood, power, confidence, memory, and physical wellbeing. But could it also affect consumer behavior? Our research has shown that making customers feel good results in increased sales, so maybe if stores could subliminally encourage customers to straighten up, sales will go up,…

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Posted by Eyefaster on February 10, 2016

Experience vs. Memory: How The Different Selves May Impact Consumer Perception

In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…

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Posted by Eyefaster on January 4, 2016

Beyond Taste and Smell, Part 3: 3 Ways that Touch Changes Perception of Flavor and Value

Note: This is part three of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See parts one and two here. In our last two posts, we looked at surprising research by Dr. Charles Spence of Oxford’s Crossmodal Research Lab that shows how sight and hearing affect…

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Posted by Eyefaster on December 1, 2015

Beyond Taste and Smell, Part 1: 3 Ways that Color Influences Perceived Flavor

Note: This is part one of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. Everyone knows that flavor is created with information from taste buds on the tongue and smell receptors in the nose. But flavor goes far beyond those two senses; research shows that everything…

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Posted by Eyefaster on November 11, 2015

Generation Z: What Brands Need to Know about the Next Generation

Sick of hearing about Millennials? Good news: there’s a new generation just starting to come of age, with new attitudes and new priorities. Known as Generation Z or Centennials, this generation includes kids born from approximately 1996 to 2009, making them 5 to 19 or so. They make up a quarter of the American population,…

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Posted by Eyefaster on October 5, 2015

What Makes Consumers Try New Products?

People can be creatures of habit. We find routines comforting, and we will often settle into a pattern of eating the same breakfast, watching the same shows, and buying the same products over and over. But, perhaps paradoxically, people are also always looking for novelty. Beyond novelty, what makes consumers try new products is driven…

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Posted by Eyefaster on September 1, 2015

A New Segment of Consumers Look to Companies to Provide a Curated Retail Experience

With the rise of online shopping over the last 15-20 years, the number of potential items shoppers could purchase has mushroomed. No longer confined to what’s available in local stores, consumers can buy items from around the world, often at lower prices and no shipping charge. Access to goods and products has never been easier…

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