Current Tag: Shopper Behavior
Posted by Eyefaster on February 23, 2018

E-Commerce Site Usability Tips

Online shoppers can be impatient and unforgiving, to the point of abandoning an e-commerce site out of frustration. To prevent this from happening, it is important to have functionality and usability. An e-commerce site that offers a smooth and enjoyable user experience, will convert visitors into loyal customers. A few key elements to a successful…

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Posted by Eyefaster on September 21, 2017

Changes Happening In Retail, Subscription-Based Retail

One notable recent innovation in retail business models is expansion of subscription-based retail. A subscription-based retail business is a company that sends you a package, usually once a month, of items they have personally picked out for you. While there have been subscription-based retailers for decades, including Columbia House and wine clubs, innovative companies are taking the subscription-based…

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Posted by Eyefaster on September 19, 2017

When Shoppers Touch Products, They Generally Purchase

Note: This article was first published in Retail & Loyalty on August 30, 2017. Understanding shopper behavior in retail is the foundation to designing environments that promote purchasing, but retailers face a number of hurdles to get shoppers to notice products, let alone buy them. Eye Faster recently conducted eye-tracking research in six stores nationwide…

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