Current Tag: Retail
Posted by Eyefaster on July 28, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part I – Computer Shoppers in India, Spain and the U.S.

Looking for a growth opportunity for your product? Consider this: more than 70 percent of the world’s purchasing power is outside the U.S., but less than 1 percent of U.S. businesses export. That’s a vast amount of potential profit just sitting there, waiting to be tapped. Many companies are unsure about offering their products overseas…

Tags: , , , ,

Read More
Posted by Eyefaster on July 22, 2015

Fast-Laning: The Shopping Experience that Consumers Are Growing to Love and Starting to Demand

One of the major advantages that online retailers have had over brick-and-mortar retailers is that shoppers don’t have to wait in line. Sure, they have to wait a while to get their packages, but they can move on with life in the meantime. Waiting in line is one of the most frustrating parts of the…

Tags: , , , ,

Read More
Posted by Eyefaster on July 14, 2015

Guiding Consumer Behavior: 2015 Package Design Trends

Packaging and package design are key visual elements that can assist in encouraging retail sales. If products fail to catch shoppers’ attention and give them positive feelings, it is unlikely a product on the shelf will convert to sales. Packaging styles change over time—what consumers found attractive ten years ago may seem dated to them…

Tags: , , , , ,

Read More
Posted by Eyefaster on June 26, 2015

Eye Faster Info Graphic:

This week, we’ve taken our blog Consumer Demand is Costing You: Why Retailers Have to Waste Food and turned it into this shareable infographic. Get it out below and look for more of these fun infographics from us in the future! Join Our Newsletter! For Email Marketing you can trust.

Tags: , , ,

Read More
Posted by Eyefaster on June 1, 2015

“I’m a Suitable Mate”: The Psychology of Luxury Brands

Why do people spend hundreds, even thousands, of dollars on luxury goods that are not very functionally different than products that cost a fraction of the price? If you ask people, they will often point to craftsmanship and quality. They may mention a confidence boost, a reward for their success in life. But what people…

Tags: , , , ,

Read More
Posted by Eyefaster on May 19, 2015

The Decline of Online Retailers: Why “Brick and Click” Is the Business Model of the Future

“We believe that ‘pure play’ retail is going away, that e-commerce companies are either going to open stores or go out of business. And retailers need to be either excellent at retail, or they will go out of business. I also believe that Amazon cannot survive as a pure play retailer.” That’s a bold new…

Tags: , , , , , ,

Read More
Posted by Eyefaster on May 12, 2015

We Don’t Always Buy What We “Should”: Why Consumers Make Irrational Decisions

Traditional economic theory, also called rational economic theory, posits that people make decisions by examining all the available evidence and making the most logical decision. But as the craze for Beanie Babies and the continued success of the KFC Double Down have shown, consumers frequently make choices that are not in their best interest. Consumer…

Tags: , , , ,

Read More

Get in touch with us today to learn how we can help you.

Contact Us