Current Tag: Retail
Posted by Eyefaster on January 4, 2016

Beyond Taste and Smell, Part 3: 3 Ways that Touch Changes Perception of Flavor and Value

Note: This is part three of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See parts one and two here. In our last two posts, we looked at surprising research by Dr. Charles Spence of Oxford’s Crossmodal Research Lab that shows how sight and hearing affect…

Tags: , , , , , , , , ,

Read More
Posted by Eyefaster on November 11, 2015

Generation Z: What Brands Need to Know about the Next Generation

Sick of hearing about Millennials? Good news: there’s a new generation just starting to come of age, with new attitudes and new priorities. Known as Generation Z or Centennials, this generation includes kids born from approximately 1996 to 2009, making them 5 to 19 or so. They make up a quarter of the American population,…

Tags: , , , , , , ,

Read More
Posted by Eyefaster on October 5, 2015

What Makes Consumers Try New Products?

People can be creatures of habit. We find routines comforting, and we will often settle into a pattern of eating the same breakfast, watching the same shows, and buying the same products over and over. But, perhaps paradoxically, people are also always looking for novelty. Beyond novelty, what makes consumers try new products is driven…

Tags: , , , , , , , ,

Read More
Posted by Eyefaster on September 1, 2015

A New Segment of Consumers Look to Companies to Provide a Curated Retail Experience

With the rise of online shopping over the last 15-20 years, the number of potential items shoppers could purchase has mushroomed. No longer confined to what’s available in local stores, consumers can buy items from around the world, often at lower prices and no shipping charge. Access to goods and products has never been easier…

Tags: , , , , , ,

Read More
Posted by Eyefaster on August 11, 2015

The Growth of Omni-Channel Retail: Integrating In-Store, Mobile and Desktop Shopping Channels

We recently talked about the trend of “fast-laning,” which is when brick-and-mortar stores offer mobile ordering apps and online shopping with in-store pickup to help customers skip waiting in line. While this is indeed a big move in modern retail, truly innovative companies are taking it one step further: “omni-channel” retail. Instead of thinking of…

Tags: , , , , , , ,

Read More
Posted by Eyefaster on August 5, 2015

Eye Faster Infographic: Why Consumers Make Irrational Decisions

A few months ago, we wrote a post about System 1 and System 2 thinking and how it lead to consumers making irrational decisions while they shop. We put together this fun infographic of the key takeaways from that post. If you like it, let us know! We’re always looking to help our clients better…

Tags: , , , , ,

Read More
Posted by Eyefaster on August 1, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part III Grocery Stores in Japan, Korea, Germany and the U.S.

We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…

Tags: , , , , ,

Read More
Posted by Eyefaster on July 31, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part II – Beauty Care Consumers in China and the U.S.

We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…

Tags: , , , ,

Read More
Posted by Eyefaster on July 28, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part I – Computer Shoppers in India, Spain and the U.S.

Looking for a growth opportunity for your product? Consider this: more than 70 percent of the world’s purchasing power is outside the U.S., but less than 1 percent of U.S. businesses export. That’s a vast amount of potential profit just sitting there, waiting to be tapped. Many companies are unsure about offering their products overseas…

Tags: , , , ,

Read More
Posted by Eyefaster on July 22, 2015

Fast-Laning: The Shopping Experience that Consumers Are Growing to Love and Starting to Demand

One of the major advantages that online retailers have had over brick-and-mortar retailers is that shoppers don’t have to wait in line. Sure, they have to wait a while to get their packages, but they can move on with life in the meantime. Waiting in line is one of the most frustrating parts of the…

Tags: , , , ,

Read More

Get in touch with us today to learn how we can help you.

Contact Us