Current Tag: Retail
Posted by Eyefaster on December 12, 2016

Enhance In-Store Marketing With Eye Tracking Research – TotalRetail

Note: this article was originally published in TotalRetail on December 6, 2016 By Kirk Hendrickson Retailers spend millions of dollars creating in-store marketing displays to help shoppers find items. However, these marketing efforts are worthless unless shoppers notice them. Real-time eye-tracking research can add a new dimension to efforts to design effective brand or retailer…

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Posted by Eyefaster on November 14, 2016

Converting Social Browsing to Social Buying

Though purchasing through social media is still in a novel stage, studies have shown that forty-three percent of social media users make a purchase after sharing or favoriting an item on Pinterest, Facebook, or Twitter. Lately these social platforms have made it even easier for consumers to buy right from the platform with “buy” buttons….

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Posted by Eyefaster on October 31, 2016

Rethinking How We Think About Customer Loyalty Programs

When you take a look at America’s top retailers, it appears that customer loyalty programs are highly effective for garnering customer retention and loyalty. In fact, retailers without loyalty programs brought in, on average, 9.9 billion while those with loyalty programs raked in 26.7 billion, nearly triple the amount. Looking at this information alone would…

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Posted by Eyefaster on August 22, 2016

Mobile Click and Collect: the Convenience of Online Shopping and the Immediacy of In-Store Pickup

More than ever what consumers are looking for are options. Not just product options, but also options on how they can shop. Thus, the biggest name in consumerism is omni-channel – the practice of offering multiple avenues for consumers to buy. This includes online shopping, mobile optimization for shopping, delivery options, in-store pickup, and more. One…

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Posted by Eyefaster on August 2, 2016

Fresh or Flight: Authenticating Freshness in Grocery Stores to Retain Customer Loyalty

Today, freshness is one of the main driving factors for grocery store consumers. No longer will consumers be fooled by “fresh” fruits and veggies glistening from produce shelf sprinklers, or satisfied by organic labels alone. Consumers want to know the source of their food. Business Insider identifies fresh produce as the main incentive for consumers…

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Posted by Eyefaster on May 18, 2016

Mobile Commerce and How Women Shop in 2016

While we’ve mentioned before that marketers should think about marketing to individuals and not groups, it is often still very useful to examine subsets of the population to gain perspective on the population as a whole. When it comes to retail, understanding how changes in the retail environment are affecting the way that women shop…

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Posted by Eyefaster on April 5, 2016

TotalRetail – Strategies for Success in the M-Commerce Age

Editor’s Note: This article was originally published in TotalRetail on March 18, 2016 Mobile commerce is destined to be the big buzz of 2016 … with 95 percent growth in 2015 over the previous year. Expectations vary, but it’s likely that mobile devices will soon overtake computers as the leading avenue for e-commerce. Brands and…

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Posted by Eyefaster on April 4, 2016

Have It Your Way: Marketing to Individuals, Not Groups

The demographics in the United States are changing rapidly, due to a combination of declining birth rates and increasing immigration. The minority and multiracial populations are growing, especially among the young. This shift has produced greater interest in and mixing of cultures, creating fusions from kimchi tacos to hip-hop line dancing. The lines between groups…

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Posted by Eyefaster on March 15, 2016

Appealing to Consumer Nostalgia: Bringing Back Beloved Brands

Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…

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