Current Tag: Global Retailing
Posted by Eyefaster on April 4, 2016

Have It Your Way: Marketing to Individuals, Not Groups

The demographics in the United States are changing rapidly, due to a combination of declining birth rates and increasing immigration. The minority and multiracial populations are growing, especially among the young. This shift has produced greater interest in and mixing of cultures, creating fusions from kimchi tacos to hip-hop line dancing. The lines between groups…

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Posted by Eyefaster on March 15, 2016

Appealing to Consumer Nostalgia: Bringing Back Beloved Brands

Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…

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Posted by Eyefaster on January 4, 2016

Beyond Taste and Smell, Part 3: 3 Ways that Touch Changes Perception of Flavor and Value

Note: This is part three of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See parts one and two here. In our last two posts, we looked at surprising research by Dr. Charles Spence of Oxford’s Crossmodal Research Lab that shows how sight and hearing affect…

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Posted by Eyefaster on September 1, 2015

A New Segment of Consumers Look to Companies to Provide a Curated Retail Experience

With the rise of online shopping over the last 15-20 years, the number of potential items shoppers could purchase has mushroomed. No longer confined to what’s available in local stores, consumers can buy items from around the world, often at lower prices and no shipping charge. Access to goods and products has never been easier…

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Posted by Eyefaster on August 11, 2015

The Growth of Omni-Channel Retail: Integrating In-Store, Mobile and Desktop Shopping Channels

We recently talked about the trend of “fast-laning,” which is when brick-and-mortar stores offer mobile ordering apps and online shopping with in-store pickup to help customers skip waiting in line. While this is indeed a big move in modern retail, truly innovative companies are taking it one step further: “omni-channel” retail. Instead of thinking of…

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Posted by Eyefaster on August 1, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part III Grocery Stores in Japan, Korea, Germany and the U.S.

We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…

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Posted by Eyefaster on July 31, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part II – Beauty Care Consumers in China and the U.S.

We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…

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Posted by Eyefaster on July 28, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part I – Computer Shoppers in India, Spain and the U.S.

Looking for a growth opportunity for your product? Consider this: more than 70 percent of the world’s purchasing power is outside the U.S., but less than 1 percent of U.S. businesses export. That’s a vast amount of potential profit just sitting there, waiting to be tapped. Many companies are unsure about offering their products overseas…

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Posted by Eyefaster on May 19, 2015

The Decline of Online Retailers: Why “Brick and Click” Is the Business Model of the Future

“We believe that ‘pure play’ retail is going away, that e-commerce companies are either going to open stores or go out of business. And retailers need to be either excellent at retail, or they will go out of business. I also believe that Amazon cannot survive as a pure play retailer.” That’s a bold new…

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Posted by Eyefaster on May 7, 2015

Seeing Beyond Demographics: Why Traditional Divisions of Consumer Groups Don’t Work Anymore

One of the reasons that eye tracking is such an effective way to study consumer behavior is that it doesn’t rest on assumptions. In our research, we watch real people in real shopping situations to gain real insights into buying behavior. Traditional marketing efforts are less directly evidence-based, and focus instead on demographics—age, income, location,…

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