Current Tag: Eye Tracking
Posted by Eyefaster on July 14, 2015

Guiding Consumer Behavior: 2015 Package Design Trends

Packaging and package design are key visual elements that can assist in encouraging retail sales. If products fail to catch shoppers’ attention and give them positive feelings, it is unlikely a product on the shelf will convert to sales. Packaging styles change over time—what consumers found attractive ten years ago may seem dated to them…

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Posted by Eyefaster on June 29, 2015

Identifying Subconscious Triggers of Behavior: Biometrics and Consumer Research

The human body holds a wealth of hidden information. An individual’s identity can be confirmed by simple fingerprinting or iris scanning. Human emotions can be measured (indirectly) by heart rate, galvanic skin response, movement, and respiration rate. While traditional polygraph tests are no longer considered reliable for detecting lies, newer research indicates that voice stress…

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Posted by Eyefaster on May 12, 2015

We Don’t Always Buy What We “Should”: Why Consumers Make Irrational Decisions

Traditional economic theory, also called rational economic theory, posits that people make decisions by examining all the available evidence and making the most logical decision. But as the craze for Beanie Babies and the continued success of the KFC Double Down have shown, consumers frequently make choices that are not in their best interest. Consumer…

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Posted by Eyefaster on April 3, 2015

The Buying Process: Subconscious Triggers to Conscious Action

Most people like to think that they make logical buying decisions based on price, trust in a brand, recommendations from a friend, etc. These can all be factors, of course, but consumer research shows that shoppers’ decisions start from a much deeper place—the subconscious level. Most information actually never reaches the conscious mind. Estimates vary,…

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Posted by Eyefaster on April 3, 2015

Standing Out from the Crowd: The Beverage Aisle and the Importance of Package Design

If you’ve wandered down the beverage aisle of a grocery store lately, you’ve probably noticed that there is now a stunning array of choices. This is due to a major shift in consumer preference. Sugary soda has gotten bad press for its contributions to obesity, diabetes, and heart disease, and diet soda has been controversially…

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