Current Tag: Eye Tracking
Posted by Eyefaster on February 10, 2016

Experience vs. Memory: How The Different Selves May Impact Consumer Perception

In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…

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Posted by Eyefaster on February 5, 2016

The Wise Marketer — Insights: Does eye tracking hold the key to buying behavior?

Editors Note: This article was originally published in the Wise Marketer on Thursday January 28, 2016. Surprise! Shoppers do not select the best product options based on their merits alone. The buying process is quite haphazard; some products receive careful consideration, others are tossed into the basket seemingly with little thought, others are not seen…

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Posted by Eyefaster on January 27, 2016

How Do Organic Labels Affect Consumer Decisions?

It’s 2:00 p.m. on a Sunday afternoon, and you’re standing in the produce aisle of your local grocery store, contemplating the benefits of pink lady apples versus mandarin oranges, when your eye is suddenly drawn to the label. Whether consciously or subconsciously, you begin to analyze the words and phrases printed there and compare them…

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Posted by Eyefaster on January 4, 2016

Beyond Taste and Smell, Part 3: 3 Ways that Touch Changes Perception of Flavor and Value

Note: This is part three of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See parts one and two here. In our last two posts, we looked at surprising research by Dr. Charles Spence of Oxford’s Crossmodal Research Lab that shows how sight and hearing affect…

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Posted by Eyefaster on October 27, 2015

Eye Tracking for Mobile Devices: Find Out What Users Think, Feel, and See

We’ve featured a few of our favorite in-store eye tracking experiments, but eye tracking can be just as useful with websites and mobile apps. Our online eye tracking experiments combine methods to uncover not just what people look at, but how the content makes them think and feel. In one eye tracking study conducted on…

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Posted by Eyefaster on October 5, 2015

What Makes Consumers Try New Products?

People can be creatures of habit. We find routines comforting, and we will often settle into a pattern of eating the same breakfast, watching the same shows, and buying the same products over and over. But, perhaps paradoxically, people are also always looking for novelty. Beyond novelty, what makes consumers try new products is driven…

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Posted by Eyefaster on August 11, 2015

The Growth of Omni-Channel Retail: Integrating In-Store, Mobile and Desktop Shopping Channels

We recently talked about the trend of “fast-laning,” which is when brick-and-mortar stores offer mobile ordering apps and online shopping with in-store pickup to help customers skip waiting in line. While this is indeed a big move in modern retail, truly innovative companies are taking it one step further: “omni-channel” retail. Instead of thinking of…

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Posted by Eyefaster on August 1, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part III Grocery Stores in Japan, Korea, Germany and the U.S.

We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…

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Posted by Eyefaster on July 31, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part II – Beauty Care Consumers in China and the U.S.

We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…

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Posted by Eyefaster on July 28, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part I – Computer Shoppers in India, Spain and the U.S.

Looking for a growth opportunity for your product? Consider this: more than 70 percent of the world’s purchasing power is outside the U.S., but less than 1 percent of U.S. businesses export. That’s a vast amount of potential profit just sitting there, waiting to be tapped. Many companies are unsure about offering their products overseas…

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