Current Tag: Emotional Response
Posted by Eyefaster on March 15, 2016

Appealing to Consumer Nostalgia: Bringing Back Beloved Brands

Starting a new brand is risky. You have to convince consumers to pay for something they’ve never tried or even heard of before. If you don’t get the marketing and packaging right, shoppers won’t buy it, and if you don’t get the product right, shoppers won’t buy it more than once. But what if you started…

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Posted by Eyefaster on February 10, 2016

Experience vs. Memory: How The Different Selves May Impact Consumer Perception

In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…

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Posted by Eyefaster on January 4, 2016

Beyond Taste and Smell, Part 3: 3 Ways that Touch Changes Perception of Flavor and Value

Note: This is part three of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See parts one and two here. In our last two posts, we looked at surprising research by Dr. Charles Spence of Oxford’s Crossmodal Research Lab that shows how sight and hearing affect…

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Posted by Eyefaster on December 14, 2015

Beyond Taste and Smell, Part 2: 4 Ways that Noise Affects Taste

Note: This is part two of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See part one here. Last time we focused the sense of sight, examining how color changes perceived taste. Now let’s move on to another sense not commonly associated with flavor: hearing. Dr….

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Posted by Eyefaster on December 1, 2015

Beyond Taste and Smell, Part 1: 3 Ways that Color Influences Perceived Flavor

Note: This is part one of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. Everyone knows that flavor is created with information from taste buds on the tongue and smell receptors in the nose. But flavor goes far beyond those two senses; research shows that everything…

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Posted by Eyefaster on October 27, 2015

Eye Tracking for Mobile Devices: Find Out What Users Think, Feel, and See

We’ve featured a few of our favorite in-store eye tracking experiments, but eye tracking can be just as useful with websites and mobile apps. Our online eye tracking experiments combine methods to uncover not just what people look at, but how the content makes them think and feel. In one eye tracking study conducted on…

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Posted by Eyefaster on July 16, 2015

Facial Coding: Measuring Consumer Emotional Response

Emotional response (or lack thereof) impacts all aspects of purchasing. Emotions affect where consumers look on the shelf, how deeply they engage with a product category or brand, whether price will be a functional or emotional motivator, and—most importantly—how much money they ultimately spend. Because we fully appreciate the importance of accurately gauging emotional response in…

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