When Shoppers Touch Products, They Generally Purchase

Note: This article was first published in Retail & Loyalty on August 30, 2017. Understanding shopper behavior in retail is the foundation to designing environments that promote purchasing, but retailers face a number of hurdles to get shoppers to notice products, let alone buy them. Eye Faster recently conducted eye-tracking research in six stores nationwide…

Tags: Brick and Mortar, Consumer Behavior, Decision Making, Displays, Emotional Response, Engagement, Eye Tracking, Purchase Decisions, Retail, Shopper Behavior, Shopper Research, Trends