Current Tag: Decision Making
Posted by Eyefaster on June 29, 2015

Identifying Subconscious Triggers of Behavior: Biometrics and Consumer Research

The human body holds a wealth of hidden information. An individual’s identity can be confirmed by simple fingerprinting or iris scanning. Human emotions can be measured (indirectly) by heart rate, galvanic skin response, movement, and respiration rate. While traditional polygraph tests are no longer considered reliable for detecting lies, newer research indicates that voice stress…

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Posted by Eyefaster on June 1, 2015

“I’m a Suitable Mate”: The Psychology of Luxury Brands

Why do people spend hundreds, even thousands, of dollars on luxury goods that are not very functionally different than products that cost a fraction of the price? If you ask people, they will often point to craftsmanship and quality. They may mention a confidence boost, a reward for their success in life. But what people…

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