Current Tag: Decision Making
Posted by Eyefaster on February 10, 2016

Experience vs. Memory: How The Different Selves May Impact Consumer Perception

In a TED Talk viewed over 3 million times, legendary behavioral economist Daniel Kahneman, who we’ve written about before, explores how happiness is perceived very differently by two selves that we all hold: our “experiencing self” and our “remembering self.” “There is an experiencing self, who lives in the present and knows the present, is…

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Posted by Eyefaster on February 5, 2016

The Wise Marketer — Insights: Does eye tracking hold the key to buying behavior?

Editors Note: This article was originally published in the Wise Marketer on Thursday January 28, 2016. Surprise! Shoppers do not select the best product options based on their merits alone. The buying process is quite haphazard; some products receive careful consideration, others are tossed into the basket seemingly with little thought, others are not seen…

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Posted by Eyefaster on January 27, 2016

How Do Organic Labels Affect Consumer Decisions?

It’s 2:00 p.m. on a Sunday afternoon, and you’re standing in the produce aisle of your local grocery store, contemplating the benefits of pink lady apples versus mandarin oranges, when your eye is suddenly drawn to the label. Whether consciously or subconsciously, you begin to analyze the words and phrases printed there and compare them…

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Posted by Eyefaster on January 4, 2016

Beyond Taste and Smell, Part 3: 3 Ways that Touch Changes Perception of Flavor and Value

Note: This is part three of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. See parts one and two here. In our last two posts, we looked at surprising research by Dr. Charles Spence of Oxford’s Crossmodal Research Lab that shows how sight and hearing affect…

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Posted by Eyefaster on December 1, 2015

Beyond Taste and Smell, Part 1: 3 Ways that Color Influences Perceived Flavor

Note: This is part one of a three-part series on how the senses not directly linked to taste—sight, hearing, touch—affect perception of flavor. Everyone knows that flavor is created with information from taste buds on the tongue and smell receptors in the nose. But flavor goes far beyond those two senses; research shows that everything…

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Posted by Eyefaster on November 11, 2015

Generation Z: What Brands Need to Know about the Next Generation

Sick of hearing about Millennials? Good news: there’s a new generation just starting to come of age, with new attitudes and new priorities. Known as Generation Z or Centennials, this generation includes kids born from approximately 1996 to 2009, making them 5 to 19 or so. They make up a quarter of the American population,…

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Posted by Eyefaster on October 27, 2015

Eye Tracking for Mobile Devices: Find Out What Users Think, Feel, and See

We’ve featured a few of our favorite in-store eye tracking experiments, but eye tracking can be just as useful with websites and mobile apps. Our online eye tracking experiments combine methods to uncover not just what people look at, but how the content makes them think and feel. In one eye tracking study conducted on…

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Posted by Eyefaster on October 5, 2015

What Makes Consumers Try New Products?

People can be creatures of habit. We find routines comforting, and we will often settle into a pattern of eating the same breakfast, watching the same shows, and buying the same products over and over. But, perhaps paradoxically, people are also always looking for novelty. Beyond novelty, what makes consumers try new products is driven…

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Posted by Eyefaster on August 5, 2015

Eye Faster Infographic: Why Consumers Make Irrational Decisions

A few months ago, we wrote a post about System 1 and System 2 thinking and how it lead to consumers making irrational decisions while they shop. We put together this fun infographic of the key takeaways from that post. If you like it, let us know! We’re always looking to help our clients better…

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Posted by Eyefaster on August 1, 2015

Eye Faster Shopper Experts Weigh in on Differences in Global Consumer Behavior: Part III Grocery Stores in Japan, Korea, Germany and the U.S.

We gathered insights from three of our most experienced researchers to show you the kinds of insights that eye tracking research can give companies that are expanding into international markets. Between them, these guys have done research in over 20 countries. They gave us the inside scoop on three shopper categories in seven countries. In this…

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