Current Tag: Data Science
Posted by Eyefaster on August 5, 2015

Eye Faster Infographic: Why Consumers Make Irrational Decisions

A few months ago, we wrote a post about System 1 and System 2 thinking and how it lead to consumers making irrational decisions while they shop. We put together this fun infographic of the key takeaways from that post. If you like it, let us know! We’re always looking to help our clients better…

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Posted by Eyefaster on July 16, 2015

Facial Coding: Measuring Consumer Emotional Response

Emotional response (or lack thereof) impacts all aspects of purchasing. Emotions affect where consumers look on the shelf, how deeply they engage with a product category or brand, whether price will be a functional or emotional motivator, and—most importantly—how much money they ultimately spend. Because we fully appreciate the importance of accurately gauging emotional response in…

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Posted by Eyefaster on May 19, 2015

The Decline of Online Retailers: Why “Brick and Click” Is the Business Model of the Future

“We believe that ‘pure play’ retail is going away, that e-commerce companies are either going to open stores or go out of business. And retailers need to be either excellent at retail, or they will go out of business. I also believe that Amazon cannot survive as a pure play retailer.” That’s a bold new…

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