Insights & Thought Leadership
Posted by Eyefaster on April 3, 2015

Standing Out from the Crowd: The Beverage Aisle and the Importance of Package Design

If you’ve wandered down the beverage aisle of a grocery store lately, you’ve probably noticed that there is now a stunning array of choices. This is due to a major shift in consumer preference. Sugary soda has gotten bad press for its contributions to obesity, diabetes, and heart disease, and diet soda has been controversially…

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